<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1990-8644</journal-id>
<journal-title><![CDATA[Conrado]]></journal-title>
<abbrev-journal-title><![CDATA[Conrado]]></abbrev-journal-title>
<issn>1990-8644</issn>
<publisher>
<publisher-name><![CDATA[Editorial Universo Sur]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1990-86442020000100182</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Challenges of the media to the Spanish language]]></article-title>
<article-title xml:lang="es"><![CDATA[Retos de los medios de comunicación para el idioma español]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Nodals García]]></surname>
<given-names><![CDATA[Carlos Lázaro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mora Quintana]]></surname>
<given-names><![CDATA[Eugenia del Carmen]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Quesada Cabrera]]></surname>
<given-names><![CDATA[Regla Dolores]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Suárez Vivas]]></surname>
<given-names><![CDATA[Lietter]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Cienfuegos &#8220;Carlos Rafael Rodríguez&#8221;  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>02</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>02</month>
<year>2020</year>
</pub-date>
<volume>16</volume>
<numero>72</numero>
<fpage>182</fpage>
<lpage>187</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S1990-86442020000100182&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S1990-86442020000100182&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S1990-86442020000100182&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The article approaches the current situation of the Spanish language in Cuba around the influence of the usage of the speech in the massive media, mainly the audiovisuals and internet. It is analyzed from the perspective of the Linguistics, how they affect the mediatics transgressions to the renovation and conservation of the same one. An exhibition of the affectations is made that takes of the mediatic field in our sociocultural environment and those that it plows product of the systematic war of fifth generation or cultural war that there is among its strategic objectives the one sustained and calculated destruction of the maternal language and in the authentic way of Spanish's speech that is used in Cuba.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El artículo aborda la situación actual de la lengua española en Cuba en torno a la influencia del empleo del discurso en los medios de comunicación masiva, principalmente los audiovisuales e internet. Se analiza desde la perspectiva de la Lingüística cómo afectan las transgresiones mediáticas a la renovación y conservación de la misma. Se hace una exposición de las afectaciones que en nuestro entorno sociocultural provienen del campo mediático y las que son producto de la guerra sistemática de quinta generación o guerra cultural, que tiene entre sus objetivos estratégicos la sostenida y calculada destrucción de la lengua materna y de la auténtica forma del habla del español que se usa en Cuba.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Spanish language]]></kwd>
<kwd lng="en"><![CDATA[media]]></kwd>
<kwd lng="en"><![CDATA[cultural war]]></kwd>
<kwd lng="en"><![CDATA[hybridization]]></kwd>
<kwd lng="es"><![CDATA[Idioma español]]></kwd>
<kwd lng="es"><![CDATA[medios de comunicación]]></kwd>
<kwd lng="es"><![CDATA[guerra cultural]]></kwd>
<kwd lng="es"><![CDATA[hibridación]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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