<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1990-8644</journal-id>
<journal-title><![CDATA[Conrado]]></journal-title>
<abbrev-journal-title><![CDATA[Conrado]]></abbrev-journal-title>
<issn>1990-8644</issn>
<publisher>
<publisher-name><![CDATA[Editorial Universo Sur]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1990-86442020000300225</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El carácter complejo de la competitividad en destinos turísticos rurales: consideraciones para estudios turísticos]]></article-title>
<article-title xml:lang="en"><![CDATA[The complex character of competitiveness in rural tourist destinations: considerations for tourism studies]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Parra Cárdenas]]></surname>
<given-names><![CDATA[Alexandra Verónica]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de las Fuerzas Armadas  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2020</year>
</pub-date>
<volume>16</volume>
<numero>74</numero>
<fpage>225</fpage>
<lpage>230</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S1990-86442020000300225&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S1990-86442020000300225&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S1990-86442020000300225&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El fenómeno turístico tiene una importancia relevante para la economía de los países. En este sentido en el presente artículo se aborda a la competitividad de destinos turísticos con énfasis en la ruralidad, el hecho de no hacerlo impediría el fortalecimiento de la actividad turística en las comunidades. El trabajo se centra en el carácter complejo de la competitividad aplicado en diferentes contextos, evidenciándose una conceptualización relacionada directamente con el objeto de evaluación de la misma, de los resultados se evidencia limitantes para la evaluación, se exponen consideraciones que contribuyen a resolver uno de las grandes dificultades que tiene la gestión de la competitividad a nivel de destino turístico. Los aportes teóricos analizados pueden ser utilizados en las carreras de Turismo del Ecuador.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The tourist phenomenon has a relevant importance for the economy of the countries. In this sense, this article deals with the competitiveness of tourist destinations with an emphasis on rurality. Failure to do so would prevent the strengthening of tourist activity in the communities. The work focuses on the complex nature of competitiveness applied in different contexts, evidencing a conceptualization directly related to the purpose of its evaluation, the results are evident as limitations for the evaluation, and considerations that contribute to solving one of the great difficulties in managing competitiveness at the tourist destination level. The theoretical contributions analyzed can be used in the careers of Tourism in Ecuador.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Competitividad turística]]></kwd>
<kwd lng="es"><![CDATA[contextos]]></kwd>
<kwd lng="es"><![CDATA[complejidad]]></kwd>
<kwd lng="es"><![CDATA[evaluación]]></kwd>
<kwd lng="es"><![CDATA[destinos turísticos]]></kwd>
<kwd lng="en"><![CDATA[Tourist competitiveness, contexts]]></kwd>
<kwd lng="en"><![CDATA[complexity]]></kwd>
<kwd lng="en"><![CDATA[evaluation]]></kwd>
<kwd lng="en"><![CDATA[tourist destinations]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Aguilar]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Petrizzo]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Terán]]></surname>
<given-names><![CDATA[O.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Developing technologies of information and communication from the approach of the endogenous]]></article-title>
<source><![CDATA[Revista Venezolana de Economía Social]]></source>
<year>2018</year>
<volume>18</volume>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Barbosa]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Oliviera]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Rezende]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Competitiveness of tourist destinations the study of 65 key destinations for the develpoment of regional tourism]]></article-title>
<source><![CDATA[Revista de Administração Pública]]></source>
<year>2010</year>
<volume>44</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>1067-11095</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bigné]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Font]]></surname>
<given-names><![CDATA[X.]]></given-names>
</name>
<name>
<surname><![CDATA[Andreu]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
</person-group>
<source><![CDATA[Marketing de Destinos Turísticos: Análisis y Estrategias de Desarrollo]]></source>
<year>2001</year>
<publisher-name><![CDATA[ESIC Editorial]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Buzo]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
</person-group>
<source><![CDATA[Geografía Humana]]></source>
<year>2003</year>
<publisher-name><![CDATA[Instituto Bilingue Hispano Húngaro]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Crouch]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Ritchie]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Tourism competitiveness and societal prosperity]]></article-title>
<source><![CDATA[Journal of Business Research]]></source>
<year>1999</year>
<volume>44</volume>
<page-range>137-52</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[González]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Una propuesta para desarrollar turismo rural en los municipios de Zacatecas, México: las rutas agro-culturales]]></article-title>
<source><![CDATA[PASOS. Revista de Turismo y Patrimonio Cultural]]></source>
<year>2011</year>
<volume>9</volume>
<numero>1</numero>
<issue>1</issue>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gutiérrez]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
</person-group>
<source><![CDATA[El auge de destinos turísticos rurales]]></source>
<year>2019</year>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[López]]></surname>
<given-names><![CDATA[M. C.]]></given-names>
</name>
</person-group>
<source><![CDATA[El servicio de turismo como alternativa sustentable y su impacto en el desarrollo comunitario en la parroquia ulba del canton baños de agua santa de la provincia de tungurahua durante el año 2015-2016]]></source>
<year>2017</year>
<publisher-name><![CDATA[Universidad Tecnológica Indoamérica]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Martín Fernández]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<source><![CDATA[El desarrollo de los productos turísticos: perfeccionamiento de los estudios de concepto y diseño]]></source>
<year>2003</year>
<publisher-name><![CDATA[Centro de Estudios Turísticos]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Molina]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Conceptualizació del turismo]]></source>
<year>1991</year>
<publisher-name><![CDATA[Limusa]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="book">
<collab>Organización Mundial del Turismo</collab>
<source><![CDATA[Manual on Tourism and poverty alleviation]]></source>
<year>2002</year>
<publisher-name><![CDATA[OMT]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Porter]]></surname>
<given-names><![CDATA[M.E.]]></given-names>
</name>
</person-group>
<source><![CDATA[The Competitive Advantage: Creating and Sustaining Superior Performance]]></source>
<year>1998</year>
<publisher-name><![CDATA[Free Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Crouch]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<source><![CDATA[Competitiveness in International Tourism: A Framework for Understanding and Analysis]]></source>
<year>1993</year>
<publisher-name><![CDATA[Association Internationale d'Experts Scientifique de Tourisme]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sánchez]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Siles]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<source><![CDATA[Competitividad de los destinos turísticos]]></source>
<year>2016</year>
<publisher-name><![CDATA[Universidad Politécnica de Cartagena]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Valls]]></surname>
<given-names><![CDATA[J. F.]]></given-names>
</name>
</person-group>
<source><![CDATA[Gestión de destinos turísticos sostenibles]]></source>
<year>2007</year>
<publisher-name><![CDATA[Ediciones Gestión]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
