<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202020000200458</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[The role of effective communication skills in hair care and beauty services and their effect on occupational achievement]]></article-title>
<article-title xml:lang="es"><![CDATA[El papel de las habilidades de comunicación efectivas en los servicios de cuidado y belleza del cabello y su efecto en el logro ocupacional]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Üstün Aksoy]]></surname>
<given-names><![CDATA[Ye&#351;im]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Kas&#305;mo&#287;lu]]></surname>
<given-names><![CDATA[Sinem]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ufuk Çelik]]></surname>
<given-names><![CDATA[Mustafa]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Near East University  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Turkey</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2020</year>
</pub-date>
<volume>12</volume>
<numero>2</numero>
<fpage>458</fpage>
<lpage>465</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202020000200458&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202020000200458&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202020000200458&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Since the earliest times, the concept of beauty has gone through many changes. Today, hair care and beauty services (HCBS), comes out a major economic sector. With the influence of technology, science and medicine, the concept of beauty today is especially affecting women. The role of effective communication and its impact on professional success in the functioning of HCBS, which has become such a large economic sector, is the subject of this research. In this research, participant&#8217;s questions were asked as &#8216;&#8217;How important is effective communication in HCBS? Can communication skills interfere with professional success?&#8217;&#8217;. Is there a differentiation in the communication skills between master-apprentice training and academic training?&#8217;&#8217;. Standardized open-ended interviews were conducted with 15 sector employees using qualitative research methods, followed by content analysis. It is seen that effective communication has a role as much as professional success in HCBS and good communication skills can prevent professional success from time to time. It is concluded that the popularity created through a well-established communication helps to minimize the problems that may occur during the service process and increase the criteria of professional success.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Desde los primeros tiempos, el concepto de belleza ha pasado por muchos cambios. Hoy en día, el cuidado del cabello y los servicios de belleza (HCBS), sale un sector económico importante. Con la influencia de la tecnología, la ciencia y la medicina, el concepto de belleza actual afecta especialmente a las mujeres. El papel de la comunicación efectiva y su impacto en el éxito profesional en el funcionamiento de HCBS, que se ha convertido en un sector económico tan grande, es el tema de esta investigación. En esta investigación, las preguntas de los participantes se formularon como "żQué tan importante es la comunicación efectiva en HCBS? żPueden las habilidades de comunicación interferir con el éxito profesional?" żExiste una diferencia en las habilidades de comunicación entre la formación de maestro-aprendiz y la formación académica? Se realizaron entrevistas abiertas estandarizadas con 15 empleados del sector utilizando métodos de investigación cualitativos, seguidos de análisis de contenido. Se ve que la comunicación efectiva tiene un papel tanto como el éxito profesional en HCBS y las buenas habilidades de comunicación pueden evitar el éxito profesional de vez en cuando. Se concluye que la popularidad creada a través de una comunicación bien establecida ayuda a minimizar los problemas que pueden ocurrir durante el proceso de servicio y aumentar los criterios de éxito profesional.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Beauty services]]></kwd>
<kwd lng="en"><![CDATA[the role of effective communication]]></kwd>
<kwd lng="en"><![CDATA[professional success]]></kwd>
<kwd lng="es"><![CDATA[Servicios de belleza]]></kwd>
<kwd lng="es"><![CDATA[el papel de la comunicación efectiva]]></kwd>
<kwd lng="es"><![CDATA[el éxito profesional]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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