<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2411-9970</journal-id>
<journal-title><![CDATA[Alcance]]></journal-title>
<abbrev-journal-title><![CDATA[ARCIC]]></abbrev-journal-title>
<issn>2411-9970</issn>
<publisher>
<publisher-name><![CDATA[Facultad de Comunicación, Universidad de La Habana.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2411-99702020000100053</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Nuevas narrativas mediáticas y disputas de sentido]]></article-title>
<article-title xml:lang="en"><![CDATA[New media narratives and meaning disputes]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ximena Holgado]]></surname>
<given-names><![CDATA[Andrea]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional de La Plata  ]]></institution>
<addr-line><![CDATA[Buenos Aires ]]></addr-line>
<country>Argentina</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>04</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>04</month>
<year>2020</year>
</pub-date>
<volume>9</volume>
<numero>22</numero>
<fpage>53</fpage>
<lpage>59</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2411-99702020000100053&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2411-99702020000100053&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2411-99702020000100053&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Nos proponemos analizar las estrategias políticas-ideológicas de las tecnologías comunicacionales de las corporaciones internacionales, revisar los paradigmas sobre discursos, subjetividad y medios, describir el poder de los discursos mediáticos de las nuevas tecnologías y las redes sociales y abrir debates sobre estrategias necesarias para enfrentar el objetivo político, cultural y social de las corporaciones comunicacionales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Its objectives are: to analyze the political-ideological strategies of communicational technologies of international corporations, to review the paradigms on discourses, subjectivity and the media, to describe the power of media discourses on new technologies and social networks, and to open debates on necessary strategies to face the political, cultural and social objective of communicational corporations.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Comunicación]]></kwd>
<kwd lng="es"><![CDATA[subjetividad social]]></kwd>
<kwd lng="es"><![CDATA[tecnologías]]></kwd>
<kwd lng="es"><![CDATA[medios]]></kwd>
<kwd lng="es"><![CDATA[discurso social]]></kwd>
<kwd lng="en"><![CDATA[Communication]]></kwd>
<kwd lng="en"><![CDATA[social subjectivity]]></kwd>
<kwd lng="en"><![CDATA[technologies]]></kwd>
<kwd lng="en"><![CDATA[media]]></kwd>
<kwd lng="en"><![CDATA[social discourse]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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</back>
</article>
