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<front>
<journal-meta>
<journal-id>1727-897X</journal-id>
<journal-title><![CDATA[MediSur]]></journal-title>
<abbrev-journal-title><![CDATA[Medisur]]></abbrev-journal-title>
<issn>1727-897X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Ciencias Médicas de Cienfuegos, Centro Provincial de Ciencias Médicas, Provincia de Cienfuegos.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1727-897X2023000300507</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La promoción de la donación de sangre en el contexto de las nuevas generaciones de donantes]]></article-title>
<article-title xml:lang="en"><![CDATA[The blood donation promotion in the new generations of donors&#8217; context]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sánchez Bouza]]></surname>
<given-names><![CDATA[María de Jesús]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sánchez Frenes]]></surname>
<given-names><![CDATA[Pedro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Ciencias Médicas de Cienfuegos  ]]></institution>
<addr-line><![CDATA[Cienfuegos ]]></addr-line>
<country>Cuba</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Banco Provincial de Sangre  ]]></institution>
<addr-line><![CDATA[Cienfuegos ]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2023</year>
</pub-date>
<volume>21</volume>
<numero>3</numero>
<fpage>507</fpage>
<lpage>509</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S1727-897X2023000300507&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S1727-897X2023000300507&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S1727-897X2023000300507&amp;lng=en&amp;nrm=iso"></self-uri></article-meta>
</front><back>
<ref-list>
<ref id="B1">
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<person-group person-group-type="author">
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<surname><![CDATA[Arbona]]></surname>
<given-names><![CDATA[C]]></given-names>
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<article-title xml:lang=""><![CDATA[Historia de la promoción de la donación]]></article-title>
<person-group person-group-type="editor">
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</name>
</person-group>
<source><![CDATA[Promoción de la donación voluntaria de sangre en Iberoamérica]]></source>
<year>2017</year>
<publisher-loc><![CDATA[Colombia ]]></publisher-loc>
<publisher-name><![CDATA[GCIAMT]]></publisher-name>
</nlm-citation>
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<article-title xml:lang=""><![CDATA[Disponibilidad de sangre para transfusiones. Revisión y consideraciones prácticas.]]></article-title>
<source><![CDATA[Rev Cubana Hematol Inmunol Hemoter]]></source>
<year>2022</year>
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<ref id="B4">
<label>4</label><nlm-citation citation-type="book">
<collab>Organización Panamericana de la Salud</collab>
<source><![CDATA[Suministro de sangre para transfusiones en los países de América Latina y el Caribe 2016-2017]]></source>
<year>2020</year>
<publisher-loc><![CDATA[Washington, D.C ]]></publisher-loc>
<publisher-name><![CDATA[OPS]]></publisher-name>
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<article-title xml:lang=""><![CDATA[Transfusion Safety: Lessons learned in Ibero-American and considerations for their global applicability.]]></article-title>
<source><![CDATA[Int J Clin Transfus Med]]></source>
<year>2019</year>
<volume>7</volume>
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</back>
</article>
