<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202023000300413</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Activos intangibles psicosociales y su efecto en el desempeño organizacional de la banca sostenible]]></article-title>
<article-title xml:lang="en"><![CDATA[Psychosocial intangible assets and their effect on the organizational performance of sustainable banking]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Montané Marsal]]></surname>
<given-names><![CDATA[Naivi]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cuesta Santos]]></surname>
<given-names><![CDATA[Armando]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Tecnológica de la Habana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2023</year>
</pub-date>
<volume>15</volume>
<numero>3</numero>
<fpage>413</fpage>
<lpage>425</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202023000300413&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202023000300413&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202023000300413&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Los activos intangibles psicosociales han demostrado ser la clave angular en la eficiencia y la efectividad de las organizaciones laborales. La investigación realizada constató la carencia de estudios y modelos de gestión de activos intangibles psicosociales, debido a su naturaleza oculta, mayor dificultad de medición, gestión y cuyo efecto es indirecto y potencial en la generación de valor en el futuro. Se diseñó un modelo conceptual para la gestión de los activos intangibles psicosociales en la banca cubana. El modelo favorece la gestión y medición de los intangibles psicosociales en un contexto de alineación con la estrategia de recursos humanos, en función de determinar su impacto en el desempeño organizacional. La aplicación práctica del modelo en el contexto financiero cubano actual determinó los vínculos entre la gestión de las personas y los procesos de trabajo en los cuales se desarrolla. Colocó a las personas en el centro de la gestión con sus competencias laborales, liderazgo, satisfacción laboral, perspectiva de la organización y compromiso. A su vez, arrojó luces acerca de las correlaciones positivas entre las variables y la pertinencia de su aplicación a otros contextos financieros.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Psychosocial intangible assets have proven to be important key to the efficiency and effectiveness of labor organizations. The research carried out confirmed the lack of studies and management models of psychosocial intangible assets, due to their hidden nature, greater difficulty of measurement, management and whose effect is indirect and potential in the generation of value in the future. A conceptual model was designed for the management of psychosocial intangible assets in Cuban banking. The model favors the management and measurement of psychosocial intangibles in a context of alignment with the human resources strategy, in order to determine their impact on organizational performance. The practical application of the model in the current Cuban financial context determined the links between the management of people and the work processes in which it is developed, as well as verified the people at the center of management with their work skills, their leadership, job satisfaction, perspective of the organization and commitment. At the same time, it shed light on the positive correlations between the variables and the relevance of their application to other financial contexts.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Activos intangibles psicosociales]]></kwd>
<kwd lng="es"><![CDATA[Alineamiento estratégico]]></kwd>
<kwd lng="es"><![CDATA[Desempeño organizacional]]></kwd>
<kwd lng="en"><![CDATA[Psychosocial intangible assets]]></kwd>
<kwd lng="en"><![CDATA[Strategic alignment]]></kwd>
<kwd lng="en"><![CDATA[Organizational performance]]></kwd>
</kwd-group>
</article-meta>
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