<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202025000300002</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Inclinación al uso de las nubes informáticas en estudiantes universitarios: principales plataformas utilizadas en Ecuador]]></article-title>
<article-title xml:lang="en"><![CDATA[University students' propensity to use cloud computing: main platforms used in Ecuador]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Olvera Vera]]></surname>
<given-names><![CDATA[Luis Amilcar]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Salcedo Aparicio]]></surname>
<given-names><![CDATA[Denisse Maricela]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pazmiño Peñafiel]]></surname>
<given-names><![CDATA[Erick Stalin]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ramírez Torres]]></surname>
<given-names><![CDATA[Patricio Xavier]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guayaquil  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2025</year>
</pub-date>
<volume>17</volume>
<numero>3</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202025000300002&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202025000300002&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202025000300002&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El presente estudio tuvo como objetivo determinar la relación entre la inclinación al uso de nubes informáticas y la conciencia ambiental digital en estudiantes universitarios de Ecuador. Se realizó una investigación de enfoque cuantitativo, diseño no experimental, con corte transversal y alcance correlacional, aplicando un cuestionario estructurado y validado mediante análisis de fiabilidad interna. Posteriormente, se utilizó un modelo de ecuaciones estructurales multigrupo para comparar el comportamiento de los constructos según el género. Los resultados mostraron cargas factoriales elevadas en todas las dimensiones, evidenciando la validez estructural del instrumento y la consistencia de los constructos medidos. Se encontró una asociación positiva entre la inclinación al uso de plataformas de nube y la conciencia ambiental digital, con diferencias sutiles entre hombres y mujeres, donde los hombres mostraron una mayor percepción de facilidad tecnológica y las mujeres una conciencia ambiental más equilibrada. La investigación permitió constatar que el uso reflexivo de herramientas tecnológicas favorece actitudes más sostenibles en el entorno digital. Este trabajo aportó a la comprensión de cómo la alfabetización tecnológica puede estar vinculada con comportamientos responsables hacia el medio ambiente y abrió nuevas líneas de investigación orientadas al desarrollo de estrategias pedagógicas que fomenten la sostenibilidad digital en el ámbito universitario.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The present study aimed to determine the relationship between the propensity to use cloud computing and digital environmental awareness among university students in Ecuador. A quantitative, non-experimental, cross-sectional, correlational approach was used. A structured questionnaire was validated through internal reliability analysis. A multigroup structural equation model was then used to compare the behavior of the constructs by gender. The results showed high factor loadings in all dimensions, demonstrating the structural validity of the instrument and the consistency of the measured constructs. A positive association was found between the propensity to use cloud platforms and digital environmental awareness, with subtle differences between men and women. Men reported greater perceptions of technological ease, while women reported a more balanced environmental awareness. The research confirmed that the thoughtful use of technological tools fosters more sustainable attitudes in the digital environment. This work contributed to the understanding of how technological literacy can be linked to environmentally responsible behavior and opened new lines of research aimed at developing pedagogical strategies that promote digital sustainability in universities.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Nube Informática]]></kwd>
<kwd lng="es"><![CDATA[Tecnología Educativa]]></kwd>
<kwd lng="es"><![CDATA[Conciencia Ambiental]]></kwd>
<kwd lng="es"><![CDATA[Sostenibilidad Digital]]></kwd>
<kwd lng="es"><![CDATA[Educación Superior]]></kwd>
<kwd lng="es"><![CDATA[Comportamiento del Estudiante]]></kwd>
<kwd lng="en"><![CDATA[Cloud Computing]]></kwd>
<kwd lng="en"><![CDATA[Educational Technology]]></kwd>
<kwd lng="en"><![CDATA[Environmental Awareness]]></kwd>
<kwd lng="en"><![CDATA[Digital Sustainability]]></kwd>
<kwd lng="en"><![CDATA[Higher Education]]></kwd>
<kwd lng="en"><![CDATA[Student Behavior]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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