<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202025000300016</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La importancia del diseño en la comunicación de las ciencias en las editoriales. Propuestas de mejora]]></article-title>
<article-title xml:lang="en"><![CDATA[The importance of design in science communication in publishing houses. Proposals for improvement]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Viera Reinoso]]></surname>
<given-names><![CDATA[Reinier Michel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ibañez Hernández]]></surname>
<given-names><![CDATA[Adisbey]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Lamí Rodríguez del Rey]]></surname>
<given-names><![CDATA[Liéter Elena]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[RodrÍguez Chiong]]></surname>
<given-names><![CDATA[Amarily]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Chapi Cabrera]]></surname>
<given-names><![CDATA[Elvys]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Cienfuegos &#8220;Carlos Rafael Rodríguez&#8221;  ]]></institution>
<addr-line><![CDATA[ Cienfuegos]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2025</year>
</pub-date>
<volume>17</volume>
<numero>3</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202025000300016&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202025000300016&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202025000300016&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La presente investigación analiza los referentes teóricos sobre la importancia del diseño en la comunicación de las ciencias en editoriales. Abarca elementos históricos sobre la evolución del diseño editorial en revistas científicas hasta la actualidad, así como las tendencias y retos a las que se enfrentan. Explora cómo la inclusión de elementos visuales, como infografías y esquemas explicativos, puede impactar la recepción y la citación de los artículos científicos. Examina varias fases, desde la planificación hasta la publicación, y cómo cada etapa influye en la efectividad de la comunicación científica. Se analizan casos de éxitos que revelan que un buen diseño puede potenciar la difusión y el impacto de las investigaciones. Se exponen los elementos fundamentales del diseño y una propuesta para lograr una comunicación más afectiva con los lectores, porque como señala Dreyfuss ¨el diseño es el interfaz entre la ciencia y el público¨.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The present investigation analaiza the relating teoricós about the importance of the design in the communication of the sciences of the editorials. It embraces historical elements on the evolution of the editorial design in scientific magazines until arriving to the present time, as well as the tendencies and challenges to those that face. it explores how the inclusion of visual elements, as infografías and explanatory outlines, it can impact the reception and the citation of the scientific articles.It explores several faces, from the planning until the publication, and as each stage it influences in the effectiveness of the scientific communication. Cases of successes are analyzed that reveal that a good design can develop the diffusion and the impact of the investigations. The fundamental elements of the design and a plan of improvements are exposed to achieve a more affective communication with the readers, because like an industrial outstanding designer points out Dreyfuss (1955), "the design is the interface between the science and the public]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Diseño]]></kwd>
<kwd lng="es"><![CDATA[Gestión editorial]]></kwd>
<kwd lng="es"><![CDATA[Comunicación]]></kwd>
<kwd lng="en"><![CDATA[Design]]></kwd>
<kwd lng="en"><![CDATA[Editorial management]]></kwd>
<kwd lng="en"><![CDATA[Communication]]></kwd>
</kwd-group>
</article-meta>
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