<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2411-9970</journal-id>
<journal-title><![CDATA[Alcance]]></journal-title>
<abbrev-journal-title><![CDATA[ARCIC]]></abbrev-journal-title>
<issn>2411-9970</issn>
<publisher>
<publisher-name><![CDATA[Facultad de Comunicación, Universidad de La Habana.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2411-99702018000300093</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El estudio de la visibilidad académica a través de los rankings de universidades. Una revisión bibliográfica]]></article-title>
<article-title xml:lang="en"><![CDATA[The study of academic visibility through the rankings of universities]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ramírez Céspedes]]></surname>
<given-names><![CDATA[Zulia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de La Habana Facultad de Comunicación ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<volume>7</volume>
<numero>18</numero>
<fpage>93</fpage>
<lpage>111</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2411-99702018000300093&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2411-99702018000300093&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2411-99702018000300093&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Los rankings académicos, a pesar de ser instrumentos controversiales, han ganado gran popularidad en usuarios, proveedores de presupuestos y decisores de políticas de la ES debido a que concentran información comparativa de las universidades, lo cual es muy útil en la toma de decisiones. El trabajo realiza una revisión bibliográfica sobre estudios de visibilidad que emplean a los rankings como herramienta fundamental. También se analizan planes estratégicos institucionales donde se constata que las universidades interesadas en su visibilidad conciben objetivos y acciones para mantener o mejorar posiciones en los rankings. Los incluyen en sus planes estratégicos vinculados, especialmente, a la dimensión investigativa. Pueden ser utilizados como herramienta para realizar estudios comparativos, como instrumentos estratégicos para concebir acciones específicas y como indicadores para la revisión y control del avance y cumplimiento de la estrategia.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Academic rankings, despite being controversial instruments, have gained great popularity among users, budget providers and policy makers of the ES because they concentrate comparative information from universities, which is very useful in decision-making. The work makes a literature review about visibility studies that use rankings as a fundamental tool. Some institutional strategic plans are also analyzed. It is noted that universities interested in their visibility conceive objectives and actions to maintain or improve positions in the rankings. They include them in their strategic plans linked, especially, to the research dimension. They can be used as a tool to carry out comparative studies or as strategic instruments to conceive specific actions and as indicators for the review and control of progress and compliance with the strategy.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[rankings de universidades]]></kwd>
<kwd lng="es"><![CDATA[visibilidad académica]]></kwd>
<kwd lng="es"><![CDATA[planeación estratégica]]></kwd>
<kwd lng="en"><![CDATA[universities rankings]]></kwd>
<kwd lng="en"><![CDATA[academic visibility]]></kwd>
<kwd lng="en"><![CDATA[strategic planning]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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