<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2411-9970</journal-id>
<journal-title><![CDATA[Alcance]]></journal-title>
<abbrev-journal-title><![CDATA[ARCIC]]></abbrev-journal-title>
<issn>2411-9970</issn>
<publisher>
<publisher-name><![CDATA[Facultad de Comunicación, Universidad de La Habana.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2411-99702021000200173</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El Ciberbullying como reto para la Educomunicación]]></article-title>
<article-title xml:lang="en"><![CDATA[Ciberbullying as a challenge for Educommunication]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Nguyen Thao]]></surname>
<given-names><![CDATA[Ngan]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Guerra Rubio]]></surname>
<given-names><![CDATA[Luisa María]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Dai Viet Group  ]]></institution>
<addr-line><![CDATA[ Hanoi]]></addr-line>
<country>Vietnam</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de La Habana Facultad de Comunicación ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2021</year>
</pub-date>
<volume>10</volume>
<numero>26</numero>
<fpage>173</fpage>
<lpage>197</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2411-99702021000200173&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2411-99702021000200173&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2411-99702021000200173&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La investigación muestra elementos teóricos y metodológicos orientados a la prevención del ciberbullying en las redes sociales. El estudio se llevó a cabo en el instituto preuniversitario Thanh Long de Vietnam. Se realizó un diseño de investigación descriptiva y aplicada dirigida a identificar el estado actual que presenta la comunidad seleccionada en relación con la práctica del bullying en redes sociales y sus principales prácticas desde la mirada de los estudiantes y otros agentes de la institución educativa de estudio. Se propone una estrategia educomunicativa orientada a prevenir el ciberbullying en su público objetivo, que contribuirá a mejorar la comunicación en redes.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The research shows theoretical and methodological elements oriented to prevent the cyberbullying in social networks. The study was carried out at the Thanh Long High School in Vietnam. A descriptive and applied research design was executed aimed at identifying the current state of the selected community in relation to the practice of ciberbullying in social networks and its main practices from the perspective of the students and other agents of the educational institution of study. This edu-communication strategy intend by preventing cyberbullying in its target audience, which will contribute to improving communication on networks.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[ciberbullying]]></kwd>
<kwd lng="es"><![CDATA[acoso escolar en redes sociales]]></kwd>
<kwd lng="es"><![CDATA[comunicación digital]]></kwd>
<kwd lng="es"><![CDATA[educomunicación]]></kwd>
<kwd lng="es"><![CDATA[estrategia de comunicación]]></kwd>
<kwd lng="en"><![CDATA[Cyberbullying]]></kwd>
<kwd lng="en"><![CDATA[bullying in social networks]]></kwd>
<kwd lng="en"><![CDATA[digital communication]]></kwd>
<kwd lng="en"><![CDATA[educommunication]]></kwd>
<kwd lng="en"><![CDATA[communication strategy]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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