<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0375-0760</journal-id>
<journal-title><![CDATA[Revista Cubana de Medicina Tropical]]></journal-title>
<abbrev-journal-title><![CDATA[Rev Cubana Med Trop]]></abbrev-journal-title>
<issn>0375-0760</issn>
<publisher>
<publisher-name><![CDATA[Centro Nacional de Información de Ciencias Médicas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0375-07602019000300007</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Abordaje de la comunicación para la prevención de arbovirosis en Cuba versus conocimientos, percepciones y prácticas de la población]]></article-title>
<article-title xml:lang="en"><![CDATA[Communication for arbovirus infection prevention in Cuba vs. knowledge, perceptions and practices of the population]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Hernández]]></surname>
<given-names><![CDATA[Yisel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pérez Chacón]]></surname>
<given-names><![CDATA[Dennis]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Portal]]></surname>
<given-names><![CDATA[Rayza]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Polo]]></surname>
<given-names><![CDATA[Vladimir]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Castro Peraza]]></surname>
<given-names><![CDATA[Marta]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto de Medicina Tropical &#8220;Pedro Kourí&#8221; Centro de Investigaciones, Diagnóstico y Referencia, Departamento Control de Vectores ]]></institution>
<addr-line><![CDATA[La Habana ]]></addr-line>
<country>Cuba</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Instituto de Medicina Tropical &#8220;Pedro Kourí&#8221; Centro de Investigaciones, Diagnóstico y Referencia, Departamento de Epidemiología ]]></institution>
<addr-line><![CDATA[La Habana ]]></addr-line>
<country>Cuba</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de La Habana Facultad de Comunicación Social ]]></institution>
<addr-line><![CDATA[La Habana ]]></addr-line>
<country>Cuba</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Dirección Municipal de Higiene y Epidemiología  ]]></institution>
<addr-line><![CDATA[La Habana ]]></addr-line>
<country>Cuba</country>
</aff>
<aff id="Af5">
<institution><![CDATA[,Instituto de Medicina Tropical &#8220;Pedro Kourí&#8221; Departamento de Docencia ]]></institution>
<addr-line><![CDATA[La Habana ]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<volume>71</volume>
<numero>3</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S0375-07602019000300007&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S0375-07602019000300007&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S0375-07602019000300007&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN  Introducción:  La emergencia y reemergencia de las arbovirosis en Las Américas conllevaron a la adecuación de las acciones tradicionales de prevención y comunicación en este campo. Objetivo: Contrastar el abordaje de la comunicación para la prevención de arbovirosis promovido en Cuba y los conocimientos, las percepciones y las prácticas de la población sobre estas enfermedades y Aedes aegypti, su principal vector.  Métodos: Estudio exploratorio, sustentado en un diseño mixto por triangulación de datos cualitativos y cuantitativos. En la fase cualitativa se realizó una revisión documental y en la cuantitativa una encuesta poblacional. El estudio se llevó a cabo en el municipio La Lisa en el período 2014-2017. La muestra quedó conformada por 51 documentos y 90 viviendas. Para el procesamiento de los datos se utilizó QSR Nvivo10 y SPSS versión 19.0.  Resultados: El dengue fue la arbovirosis más conocida por la población encuestada, seguido por el zika y el chikungunya. En tanto, la fiebre amarilla resultó menos conocida por los encuestados. Los resultados evidenciaron la influencia de las acciones de comunicación en los conocimientos, las percepciones y las prácticas de la población sobre las arbovirosis y Aedes aegypti, su principal vector. Sin embargo, persisten vacíos de información y la necesidad de transcender la función informativa para contribuir a atenuar las prácticas de riesgo en el escenario comunitario.  Conclusiones:  Promover el monitoreo y la evaluación de las acciones de comunicación, y acortar las brechas entre el abordaje promovido desde diferentes niveles de implementación y los conocimientos, las percepciones y las prácticas de la población, pueden contribuir a consolidar la participación consciente, activa y sostenida de diferentes actores sociales en la prevención y el control integrado de las arbovirosis.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT  Introduction:  Emergence and re-emergence of arbovirus infections in the Americas have led to changes in traditional prevention and communication actions so they adjust to this new situation.  Objective: To contrast the communication for arbovirus infection prevention implemented in Cuba with the knowledge, perceptions and practices of the population concerning these diseases and their main vector, the Aedes aegypti mosquito.  Methods: A mixed-design exploratory study was conducted based on qualitative and quantitative data triangulation. A document review was performed during the qualitative stage, whereas the quantitative stage centered around a population survey. The study was carried out in the municipality of La Lisa in the period 2014-2017. The sample was 51 documents and 90 households. Data processing was based on QSR Nvivo10 and SPSS version 19.0.  Results: The arbovirus infection best known by the population surveyed was dengue, followed by zika and chikungunya. Yellow fever, on the other hand, was found to be less known by respondents. Results showed the influence of communication actions on the knowledge, perceptions and practices of the population concerning arbovirus infections and their main vector, the Aedes aegypti mosquito. However, information gaps continue to exist, and actions are required which go beyond the mere informative function to help reduce the occurrence of risk practices in the community.  Conclusions:  Fostering the surveillance and evaluation of communication actions, and bridging the gap between the approach promoted by various levels of implementation and the knowledge, perceptions and practices of the population, may help consolidate the conscious, active and sustained participation of different social actors in the integrated prevention and control of arbovirus infections.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[arbovirosis]]></kwd>
<kwd lng="es"><![CDATA[Aedes aegypti]]></kwd>
<kwd lng="es"><![CDATA[comunicación]]></kwd>
<kwd lng="es"><![CDATA[prevención]]></kwd>
<kwd lng="es"><![CDATA[Cuba]]></kwd>
<kwd lng="en"><![CDATA[arbovirus infections]]></kwd>
<kwd lng="en"><![CDATA[Aedes aegypti]]></kwd>
<kwd lng="en"><![CDATA[communication]]></kwd>
<kwd lng="en"><![CDATA[prevention]]></kwd>
<kwd lng="en"><![CDATA[Cuba]]></kwd>
</kwd-group>
</article-meta>
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