<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1990-8644</journal-id>
<journal-title><![CDATA[Conrado]]></journal-title>
<abbrev-journal-title><![CDATA[Conrado]]></abbrev-journal-title>
<issn>1990-8644</issn>
<publisher>
<publisher-name><![CDATA[Editorial Universo Sur]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1990-86442019000200038</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Estudio de la caída de las ventas de la farmacia Farmicentro MM a través de la simulación de eventos discretos]]></article-title>
<article-title xml:lang="en"><![CDATA[Study of the decrease of the sales of Farmicentro MM Drugstore through the simulation of discrete events]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Serrano Rugel]]></surname>
<given-names><![CDATA[Bladimir Homero]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Garzón Montealegre]]></surname>
<given-names><![CDATA[Víctor Javier]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad técnica de Machala  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2019</year>
</pub-date>
<volume>15</volume>
<numero>67</numero>
<fpage>38</fpage>
<lpage>44</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S1990-86442019000200038&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S1990-86442019000200038&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S1990-86442019000200038&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN En este estudio fueron simuladas las actividades que se desarrollan a diario en los puntos de venta de la farmacia Farmicentro MM, de acuerdo a un modelo conceptual de eventos discretos implementado en el software Simio 8 Academic Edition, con el objetivo de identificar el factor que incide significativamente en la caída de sus ventas. Los resultados permitieron tomar decisiones sistemáticas en el negocio, el modelo fue validado aplicando el método de caja negra, además, con los resultados fue posible determinar que los tiempos medios de atención al cliente en los puntos de venta, son estadísticamente aproximados a los del sistema de acuerdo al cálculo de intervalos de confianza a través de la prueba t-Student con un nivel de significancia de 2.5 %.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Daily activities developed at FARMICENTRO MM, sales sites were simulating according to the implementation of a conceptual model of discrete events implemented in the Software Ape 8 Academic Edition, with the purpose of identifying the factor that significantly affects the decreasing of sales. Results allowed making systematic decisions in the business. The model was validating applying the Black box method. In addition, the results made possible to determine that the average times of customer service at sales sites, are statistically approximate to those of the system according to the calculation of confidence intervals through the T-Student test with a significance level of 2.5%.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Modelo conceptual]]></kwd>
<kwd lng="es"><![CDATA[modelo de simulación]]></kwd>
<kwd lng="es"><![CDATA[método de caja negra]]></kwd>
<kwd lng="es"><![CDATA[validación]]></kwd>
<kwd lng="es"><![CDATA[verificación]]></kwd>
<kwd lng="en"><![CDATA[Conceptual model]]></kwd>
<kwd lng="en"><![CDATA[simulation model]]></kwd>
<kwd lng="en"><![CDATA[black box method]]></kwd>
<kwd lng="en"><![CDATA[validation]]></kwd>
<kwd lng="en"><![CDATA[verification]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
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<nlm-citation citation-type="book">
<person-group person-group-type="author">
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</person-group>
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<publisher-loc><![CDATA[Boston ]]></publisher-loc>
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</nlm-citation>
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</nlm-citation>
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<surname><![CDATA[Robinson]]></surname>
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<year>2014</year>
<publisher-loc><![CDATA[Basingstoke ]]></publisher-loc>
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</ref-list>
</back>
</article>
