<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2073-6061</journal-id>
<journal-title><![CDATA[Cofin Habana]]></journal-title>
<abbrev-journal-title><![CDATA[Cofin]]></abbrev-journal-title>
<issn>2073-6061</issn>
<publisher>
<publisher-name><![CDATA[Editorial UH]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2073-60612023000200007</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El uso de las redes sociales para fomentar el emprendimiento en las PYMES durante un periodo de la pandemia de covid-19]]></article-title>
<article-title xml:lang="en"><![CDATA[The use of social networks to promote entrepreneurship in SMEs during a period of the covid-19 pandemic]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rodríguez de Peña]]></surname>
<given-names><![CDATA[Nelida Isabel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[de la Cruz Lozado]]></surname>
<given-names><![CDATA[Juan]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ramos Farroñan]]></surname>
<given-names><![CDATA[Emma]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Castillo Palacios]]></surname>
<given-names><![CDATA[Freddy William]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad César Vallejo  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Perú</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<volume>17</volume>
<numero>2</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2073-60612023000200007&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2073-60612023000200007&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2073-60612023000200007&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La investigación tuvo como propósito determinar el uso de las redes sociales para fomentar el emprendimiento en las PYMES durante un periodo de la pandemia de covid-19. El estudio se enmarca en el lapso entre enero de 2020 y marzo de 2021, considerado como el inicio de la pandemia. La metodología aplicada se centra en la investigación bibliográfica con técnicas de análisis documental y se partió de la noción de que el empleo de las redes sociales fomenta el emprendimiento y el crecimiento de las PYMES en épocas de pandemia, al asegurar una rápida adaptación a los requerimientos, gustos y preferencias de los consumidores del mercado local, nacional e internacional, y que fueron Facebook e Instagram las herramientas tecnológicas a las que la población tuvo mayor acceso, además de ser uno de los principales medios de búsqueda ante la necesidad de un bien o servicio.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The purpose of this research was to determine the use of social networks to promote entrepreneurship in SMEs post covid-19, the study is framed in the period from January 2020 to March 2021 considered by the start of the covid-19 pandemic, The applied methodology is bibliographic research with documentary analysis techniques. Taking as a conclusion that the use of social networks encourages entrepreneurship and growth of SMEs in times of pandemic by ensuring rapid adaptation to the requirements, tastes and preferences of consumers in the local, national and international market, with Facebook and Instagram being the main technological tools to which the population has greater access and interaction, in addition to being one of the main means of searching when faced with the need for a good or service.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[emprendimiento]]></kwd>
<kwd lng="es"><![CDATA[crecimiento]]></kwd>
<kwd lng="es"><![CDATA[clientes]]></kwd>
<kwd lng="es"><![CDATA[tecnología]]></kwd>
<kwd lng="en"><![CDATA[entrepreneurship]]></kwd>
<kwd lng="en"><![CDATA[growth]]></kwd>
<kwd lng="en"><![CDATA[customers]]></kwd>
<kwd lng="en"><![CDATA[technology]]></kwd>
</kwd-group>
</article-meta>
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