<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2073-6061</journal-id>
<journal-title><![CDATA[Cofin Habana]]></journal-title>
<abbrev-journal-title><![CDATA[Cofin]]></abbrev-journal-title>
<issn>2073-6061</issn>
<publisher>
<publisher-name><![CDATA[Editorial UH]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2073-60612023000200011</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Nuevo significado del estudio de mercado en ocasión del contrato de factoraje]]></article-title>
<article-title xml:lang="en"><![CDATA[New meaning of market research on the occasion of the factoring contract]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sánchez Suárez]]></surname>
<given-names><![CDATA[Yoandis]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Granma Facultad de Ciencias Económicas y Sociales Departamento de Derecho]]></institution>
<addr-line><![CDATA[Bayamo ]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<volume>17</volume>
<numero>2</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2073-60612023000200011&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2073-60612023000200011&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2073-60612023000200011&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Alcanzar el desempeño empresarial óptimo precisa de un estudio de mercado sobre la competencia, los clientes y el contexto, por lo que el objetivo del presente artículo es exponer los referentes teóricos relevantes sobre el estudio de mercado, desde la perspectiva del contrato de factoraje. La investigación es de tipo cualitativa, con enfoque jurídico del tema, aunque igual incursiona en su dimensión económica, apoyada en la revisión de documentos, cuyos resultados revelan que el estudio de mercado en ocasión del factoraje deviene en obligación, dirigida a indagar en la realidad financiera del sujeto deudor, aparte de favorecer otras prestaciones. Se concluye que el estudio de mercado adquiere un resignificado en el factoraje, siendo de utilidad el método credit scoring para evaluar los riesgos de impagos de deudas.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Achieving optimal business performance requires market research on the competition, clients and the context, being the objective of the present article to present the relevant theoretical references on market research from the perspective of the factoring contract. The research is of a qualitative type, with a legal approach to the subject, although it also ventures into its economic dimension, based on the review of documents, the results of which reveal that the market research on the occasion of factoring becomes an obligation aimed at inquiring into the financial reality of the debtor, in addition to favoring other services. It´s concluded that the market research acquires a new meaning in factoring, being useful the credit scoring method to evaluate the risks of non-payment of debts.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[crédito]]></kwd>
<kwd lng="es"><![CDATA[solvencia]]></kwd>
<kwd lng="es"><![CDATA[financiamiento]]></kwd>
<kwd lng="es"><![CDATA[negocios]]></kwd>
<kwd lng="es"><![CDATA[empresa]]></kwd>
<kwd lng="en"><![CDATA[credit]]></kwd>
<kwd lng="en"><![CDATA[solvency]]></kwd>
<kwd lng="en"><![CDATA[financing]]></kwd>
<kwd lng="en"><![CDATA[business]]></kwd>
<kwd lng="en"><![CDATA[enterprise]]></kwd>
</kwd-group>
</article-meta>
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