<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202018000100269</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El riesgo empresarial]]></article-title>
<article-title xml:lang="en"><![CDATA[Business risk]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Brito Gómez]]></surname>
<given-names><![CDATA[Dania]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Empresa de Mantenimiento a Grupos electrónicos Fuel-oil  ]]></institution>
<addr-line><![CDATA[Cienfuegos ]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>03</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>03</month>
<year>2018</year>
</pub-date>
<volume>10</volume>
<numero>1</numero>
<fpage>269</fpage>
<lpage>277</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202018000100269&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202018000100269&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202018000100269&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El objetivo de este artículo exponer conceptos básicos de los riesgos e incentivar a los directivos y miembros de las empresas a conocer más de esta temática. La Gestión de Riesgos está tomando espacio en las muchas organizaciones por medio de las normas de control interno. No obstante, poca alusión se hace a la academia y a las nomas de gestión de riesgo, provocando que los ejecutivos de las organizaciones conozcan poco de los conceptos de riesgo y tratamiento. Esta situación hace que los planes de riesgos posean evidentes problemas conceptuales que perjudican la gestión y prevención de riesgos en las organizaciones.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The objective of this article is to expose basic concepts of risks and encourage managers and members of companies to learn more about this topic. Risk Management is taking space in many organizations through internal control standards. However, little mention is made of the academy and risk management standards, causing the executives of the organizations to know little about the concepts of risk and treatment. This situation makes risk plans have obvious conceptual problems that harm the management and prevention of risks in organizations.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Riesgo empresarial]]></kwd>
<kwd lng="es"><![CDATA[gestión de riesgos]]></kwd>
<kwd lng="es"><![CDATA[prevención de riesgos]]></kwd>
<kwd lng="en"><![CDATA[Business risk]]></kwd>
<kwd lng="en"><![CDATA[risk management]]></kwd>
<kwd lng="en"><![CDATA[risk prevention]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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</article>
