<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202018000100305</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La importancia de la ética en la investigación]]></article-title>
<article-title xml:lang="en"><![CDATA[The importance of ethics in research]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Salazar Raymond]]></surname>
<given-names><![CDATA[María Belén]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Icaza Guevara]]></surname>
<given-names><![CDATA[María de Fátima]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Alejo Machado]]></surname>
<given-names><![CDATA[Oscar José]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Católica de Santiago de Guayaquil  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>República del Ecuador</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Instituto Tecnológico Superior Guayaquil  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>República del Ecuador</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de Guayaquil  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>República del Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>03</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>03</month>
<year>2018</year>
</pub-date>
<volume>10</volume>
<numero>1</numero>
<fpage>305</fpage>
<lpage>311</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202018000100305&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202018000100305&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202018000100305&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La habilidad del ser humano para desarrollar temas investigativos, ha ido mejorando con el paso del tiempo, esto se debe a la naturaleza del mismo por explorar y obtener conocimientos de temas que despiertan la curiosidad del individuo. Los diferentes trabajos investigativos se han ido escribiendo, guardando y publicando, para que otras personas interesadas en el mismo tema puedan obtener información. Sin embargo, estos estudios al ser publicados corren el riesgo de que otras personas tomen autoría de esta investigación, es por eso que el objetivo del presente trabajo es recalcar la importancia de la presencia de la ética en la investigación y, para esto, se realizará una reseña de literatura concisa que determina los resultados encontrados de estudios realizados en este tema.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The ability of the human being to develop research topics has been improving over time, this is due to the nature of it to explore and gain knowledge of issues that arouse the curiosity of the individual. The different research works have been written, saved and published, so that other people interested in the same subject can obtain information. However, these studies, when published, run the risk of other people taking responsibility for this research, which is why the objective of this essay is to emphasize the importance of the presence of ethics in research and, for this, a concise literature review that determines the results of the studies developed in the subject.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Ética]]></kwd>
<kwd lng="es"><![CDATA[comportamiento profesional]]></kwd>
<kwd lng="es"><![CDATA[investigación científica]]></kwd>
<kwd lng="en"><![CDATA[Ethics]]></kwd>
<kwd lng="en"><![CDATA[professional behavior]]></kwd>
<kwd lng="en"><![CDATA[scientific research]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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