2218-3620
2218-3620
S2218-36202018000200175
República del Ecuador
00
02
2018
00
02
2018
10
2
175
180
[
American Marketing Association
2007
]
[
2010
18
66-70
]
[
2005
8
2
2
218-37
]
[
El Economista
2016
]
[
El Mundo
2001
317
]
[
2010
17
103-6
]
[
2015
28
44-9
]
[
2013
]
[
2007
]
[
2015
28
71-7
]
[
2015
27
131-5
]
[
2006
2
3
3
37-44
]
[
2010
18
82-7
]
[
2017
31
40-5
]
[
2014
25
90-4
]
[
2015
]
[
2013
18
255-65
]
[
1999
]
[
2017
]