<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202018000400040</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[¿Es la comunicación una pieza clave para el desarrollo del turismo receptivo?]]></article-title>
<article-title xml:lang="en"><![CDATA[Is communication a key piece for the development of receptive tourism?]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Guzmán Barquet]]></surname>
<given-names><![CDATA[Eduardo Andrés]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Arce Recalde]]></surname>
<given-names><![CDATA[Jazmín Katherine]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cevallos Villegas]]></surname>
<given-names><![CDATA[Dayse]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guayaquil  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>República del Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2018</year>
</pub-date>
<volume>10</volume>
<numero>4</numero>
<fpage>40</fpage>
<lpage>45</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202018000400040&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202018000400040&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202018000400040&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El uso de internet, desde sus inicios ha sido considerado como una herramienta tecnológica que brinda diferentes beneficios a los usuarios, dentro de los cuales es utilizado para conocer diferentes atractivos turísticos del mundo. A través de la presente investigación se ha podido evaluar un modelo de regresión simple el cual permitió evaluar la relación de una variable endógena y exógena, turismo internacional y usuario por Internet, respectivamente. Finalmente se determinó que si existe una relación entre estas variables validando la necesidad de utilizar el Internet como un canal de comunicación que permite optimizar los procesos del usuario y a la vez fomentar el desarrollo del turismo en los países.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The use of the internet, since its inception, has been considered as a technological tool that provides different benefits to users, within which it is used to know different tourist attractions in the world. Through the present investigation it has been possible to evaluate a simple regression model which allowed to evaluate the relationship of an endogenous and exogenous variable, international tourism and Internet user, respectively. Finally, it was determined that there is a relationship between these variables validating the need to use the Internet as a communication channel that allows optimizing user processes and at the same time to promote the development of tourism in the countries.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Internet]]></kwd>
<kwd lng="es"><![CDATA[comunicación]]></kwd>
<kwd lng="es"><![CDATA[turismo]]></kwd>
<kwd lng="en"><![CDATA[Internet]]></kwd>
<kwd lng="en"><![CDATA[communication]]></kwd>
<kwd lng="en"><![CDATA[tourism]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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