<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202018000400263</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Modelos matemáticos de difusión de productos tecnológicos y aplicaciones de estos, al mercado]]></article-title>
<article-title xml:lang="en"><![CDATA[Mathematical models of diffusion of technological products and applications of these to the market]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mejía Flores]]></surname>
<given-names><![CDATA[Omar Gabriel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Méndez Medrano]]></surname>
<given-names><![CDATA[Cristian Gilberto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Proaño Castro]]></surname>
<given-names><![CDATA[Milton Felipe]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guayaquil  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>República del Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2018</year>
</pub-date>
<volume>10</volume>
<numero>4</numero>
<fpage>263</fpage>
<lpage>271</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202018000400263&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202018000400263&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202018000400263&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El presente trabajo cuenta con el propósito de evidenciar la estructura matemática de los patrones y las variables que caracterizan y predicen el comportamiento, en el mercado, de diversos productos tecnológicos; en su proceso de difusión. Para alcanzar este objetivo se desarrolla una investigación bibliográfica en enfocada dentro de los límites del directorio académico Scopus. Los principales resultados de trabajo destacan que la comunidad científica internacional muestra un creciente interés por estas prácticas dado que facilita y predice con gran certeza el comportamiento de diversos productos tecnológicos frente a las exigencias de un mercado cada vez más estricto y complejo, el cual está sustentado por un conglomerado de patrones socios económicos relacionados.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The present work has the purpose of demonstrating the mathematical structure of the patterns and the variables that characterize and predict the behavior, in the market, of diverse technological products; in its diffusion process. To achieve this objective, a bibliographical research is developed focused within the limits of the Scopus academic directory. The main results of work highlight that the international scientific community shows a growing interest in these practices since it facilitates and predicts with great certainty the behavior of various technological products against the demands of an increasingly strict and complex market, which is supported by a conglomerate of related socio-economic patterns.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Modelos matemáticos]]></kwd>
<kwd lng="es"><![CDATA[patrones]]></kwd>
<kwd lng="es"><![CDATA[variables]]></kwd>
<kwd lng="es"><![CDATA[difusión]]></kwd>
<kwd lng="es"><![CDATA[mercado]]></kwd>
<kwd lng="en"><![CDATA[Mathematical models]]></kwd>
<kwd lng="en"><![CDATA[patterns]]></kwd>
<kwd lng="en"><![CDATA[variables]]></kwd>
<kwd lng="en"><![CDATA[diffusion]]></kwd>
<kwd lng="en"><![CDATA[market]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Anderson]]></surname>
<given-names><![CDATA[T. R.]]></given-names>
</name>
<name>
<surname><![CDATA[Daim]]></surname>
<given-names><![CDATA[T. U.]]></given-names>
</name>
<name>
<surname><![CDATA[Kim]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Technology forecasting for wireless communication]]></article-title>
<source><![CDATA[Technovation]]></source>
<year>2008</year>
<volume>28</volume>
<numero>9</numero>
<issue>9</issue>
<page-range>602-14</page-range></nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Baptista]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Do innovations diffuse faster within geographical clusters?]]></article-title>
<source><![CDATA[International Journal of industrial organization]]></source>
<year>2000</year>
<volume>18</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>515-35</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bass]]></surname>
<given-names><![CDATA[F. M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A new product growth for model consumer durables]]></article-title>
<source><![CDATA[Management science]]></source>
<year>1969</year>
<volume>15</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>215-27</page-range></nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bass]]></surname>
<given-names><![CDATA[F. M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Comments on &#8220;a new product growth for model consumer durables the bass model&#8221;]]></article-title>
<source><![CDATA[Management science]]></source>
<year>2004</year>
<volume>50</volume>
<numero>^s12</numero>
<issue>^s12</issue>
<supplement>12</supplement>
<page-range>1833-40</page-range></nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Baynes]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Toward a political conception of human rights]]></article-title>
<source><![CDATA[Philosophy &amp; social criticism]]></source>
<year>2009</year>
<volume>35</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>371-90</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bewley]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Fiebig]]></surname>
<given-names><![CDATA[D. G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A flexible logistic growth model with applications in telecommunications]]></article-title>
<source><![CDATA[International Journal of Forecasting]]></source>
<year>1988</year>
<volume>4</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>177-92</page-range></nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bewley]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Griffiths]]></surname>
<given-names><![CDATA[W. E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The penetration of CDs in the sound recording market: issues in specification, model selection and forecasting]]></article-title>
<source><![CDATA[International Journal of Forecasting]]></source>
<year>2003</year>
<volume>19</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>111-21</page-range></nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bottomley]]></surname>
<given-names><![CDATA[P. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Fildes]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The Role of Prices in Models of Innovation DiÄusion]]></article-title>
<source><![CDATA[J. Forecast]]></source>
<year>1998</year>
<volume>17</volume>
<page-range>539-55</page-range></nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Coleman]]></surname>
<given-names><![CDATA[J. S.]]></given-names>
</name>
<name>
<surname><![CDATA[Katz]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Menzel]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<source><![CDATA[Medical innovation: A diffusion study]]></source>
<year>1966</year>
<publisher-loc><![CDATA[New York ]]></publisher-loc>
<publisher-name><![CDATA[Bobbs-Merrill Co]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Choi]]></surname>
<given-names><![CDATA[S. M.]]></given-names>
</name>
<name>
<surname><![CDATA[Wong]]></surname>
<given-names><![CDATA[S. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Chang]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Park]]></surname>
<given-names><![CDATA[M. C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Analysis of the dynamic broadband technology competition Implications for national information infrastructure development]]></article-title>
<source><![CDATA[Industrial Management and Data Systems]]></source>
<year>2016</year>
<volume>116</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>1223-41</page-range></nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Chow]]></surname>
<given-names><![CDATA[G. C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Technological change and the demand for computers]]></article-title>
<source><![CDATA[The American Economic Review]]></source>
<year>1967</year>
<volume>57</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>1117-30</page-range></nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Chung]]></surname>
<given-names><![CDATA[D. B.]]></given-names>
</name>
<name>
<surname><![CDATA[Kim]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<source><![CDATA[The relationship between open innovation and innovation performance: Focused on the firms in South Korea]]></source>
<year>2017</year>
<conf-name><![CDATA[ PICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings]]></conf-name>
<conf-loc> </conf-loc>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Desiraju]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Nair]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Chintagunta]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Diffusion of new pharmaceutical drugs in developing and developed nations]]></article-title>
<source><![CDATA[International Journal of Research in Marketing]]></source>
<year>2004</year>
<volume>21</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>341-57</page-range></nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fisher]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Pry]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A Simple Substitution Model of Technological Change: Technological Forecasting and Social Change]]></article-title>
<source><![CDATA[&#30740;&#31350;&#25216;&#34899;&#35336;&#30011;]]></source>
<year>1988</year>
<volume>3</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>540</page-range></nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gatignon]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Eliashberg]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Robertson]]></surname>
<given-names><![CDATA[T. S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Modeling multinational diffusion patterns: An efficient methodology]]></article-title>
<source><![CDATA[Marketing Science]]></source>
<year>1989</year>
<volume>8</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>231-47</page-range></nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Griliches]]></surname>
<given-names><![CDATA[Z.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Specification bias in estimates of production functions]]></article-title>
<source><![CDATA[Journal of farm economics]]></source>
<year>1957</year>
<volume>39</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>8-20</page-range></nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Grübler]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Time for a change: on the patterns of diffusion of innovation]]></article-title>
<source><![CDATA[Daedalus]]></source>
<year>1996</year>
<volume>125</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>19-42</page-range></nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hamblin]]></surname>
<given-names><![CDATA[R. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Jacobsen]]></surname>
<given-names><![CDATA[R. B.]]></given-names>
</name>
<name>
<surname><![CDATA[Miller]]></surname>
<given-names><![CDATA[J. L.]]></given-names>
</name>
</person-group>
<source><![CDATA[A mathematical theory of social change]]></source>
<year>1973</year>
<publisher-loc><![CDATA[New York ]]></publisher-loc>
<publisher-name><![CDATA[Wiley]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jain]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Rai]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Sharma]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Bhargava]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Modeling Technology Diffusion-Its Basis and Applications to Indian Market]]></article-title>
<source><![CDATA[Journal of Scientific &amp; Industrial Research]]></source>
<year>1991</year>
<volume>50</volume>
<numero>7</numero>
<issue>7</issue>
<page-range>496-515</page-range></nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mahajan]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
<name>
<surname><![CDATA[Peterson]]></surname>
<given-names><![CDATA[R. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Innovation diffusion in a dynamic potential adopter population]]></article-title>
<source><![CDATA[Management science]]></source>
<year>1978</year>
<volume>24</volume>
<numero>15</numero>
<issue>15</issue>
<page-range>1589-97</page-range></nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mahajan]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
<name>
<surname><![CDATA[Peterson]]></surname>
<given-names><![CDATA[R. A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Models for innovation diffusion. Series: Quantitative applications in the social sciences]]></source>
<year>1985</year>
<publisher-name><![CDATA[Sara Miller McCune, Sage Publications, Inc, 87]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mansfield]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Technical change and the rate of imitation]]></article-title>
<source><![CDATA[Econometrica: Journal of the Econometric Society]]></source>
<year>1961</year>
<page-range>741-66</page-range></nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Meade]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Islam]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Technological forecasting-Model selection, model stability, and combining models]]></article-title>
<source><![CDATA[Management science]]></source>
<year>1998</year>
<volume>44</volume>
<numero>8</numero>
<issue>8</issue>
<page-range>1115-30</page-range></nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Meade]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Islam]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Modelling and forecasting the diffusion of innovation-A 25-year review]]></article-title>
<source><![CDATA[International Journal of Forecasting]]></source>
<year>2006</year>
<volume>22</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>519-45</page-range></nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Meade]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Islam]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Modeling and Forecasting Diffusion. Gaining Momentum. Managing the Diffusion of Innovations]]></article-title>
<source><![CDATA[Series on Technology Management]]></source>
<year>2010</year>
<volume>15</volume>
</nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Norton]]></surname>
<given-names><![CDATA[J. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Bass]]></surname>
<given-names><![CDATA[F. M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A diffusion theory model of adoption and substitution for successive generations of high-technology products]]></article-title>
<source><![CDATA[Management science]]></source>
<year>1987</year>
<volume>33</volume>
<numero>9</numero>
<issue>9</issue>
<page-range>1069-86</page-range></nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Peres]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Muller]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Mahajan]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Innovation diffusion and new product growth models: A critical review and research directions]]></article-title>
<source><![CDATA[International Journal of Research in Marketing]]></source>
<year>2010</year>
<volume>27</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>91-106</page-range></nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rao]]></surname>
<given-names><![CDATA[K. U.]]></given-names>
</name>
<name>
<surname><![CDATA[Kishore]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A review of technology diffusion models with special reference to renewable energy technologies]]></article-title>
<source><![CDATA[Renewable and Sustainable Energy Reviews]]></source>
<year>2010</year>
<volume>14</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>1070-8</page-range></nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Robinson]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Lakhani]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Dynamic price models for new-product planning]]></article-title>
<source><![CDATA[Management science]]></source>
<year>1975</year>
<volume>21</volume>
<numero>10</numero>
<issue>10</issue>
<page-range>1113-22</page-range></nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rogers]]></surname>
<given-names><![CDATA[E. M.]]></given-names>
</name>
<name>
<surname><![CDATA[Shoemaker]]></surname>
<given-names><![CDATA[F. F.]]></given-names>
</name>
</person-group>
<source><![CDATA[Communication of Innovations; A Cross-Cultural Approach]]></source>
<year>1971</year>
<publisher-loc><![CDATA[New York ]]></publisher-loc>
<publisher-name><![CDATA[Free Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ruíz Conde]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[José Más Ruíz]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The distribution model in the diffusion of innovations: a comparison of different European countries]]></article-title>
<source><![CDATA[European Journal of Innovation Management]]></source>
<year>2001</year>
<volume>4</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>6-19</page-range></nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sharif]]></surname>
<given-names><![CDATA[M. N.]]></given-names>
</name>
<name>
<surname><![CDATA[Kabir]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A generalized model for forecasting technological substitution]]></article-title>
<source><![CDATA[Technological Forecasting and Social Change]]></source>
<year>1976</year>
<volume>8</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>353-64</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
