<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202018000500301</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Diseño de un modelo de cadena de valor para las Pymes en la ciudad de Guayaquil]]></article-title>
<article-title xml:lang="en"><![CDATA[Design of a value chain model for SMES in the city of Guayaquil]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Moreno Rodríguez]]></surname>
<given-names><![CDATA[Christian Josuepth]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cevallos Villegas]]></surname>
<given-names><![CDATA[Dayse María]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Balseca Villavicencio]]></surname>
<given-names><![CDATA[Nick Israel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guayaquil  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>República del Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<volume>10</volume>
<numero>5</numero>
<fpage>301</fpage>
<lpage>312</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202018000500301&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202018000500301&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202018000500301&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Las transformaciones en la política socioeconómica y general del Ecuador, y el entorno internacional, han marcado inevitables cambios en la gestión y proyección empresarial de las pequeñas y medianas empresas. El presente trabajo investigativo está encaminado al diseño de un modelo de cadena de valor para las Pymes en la ciudad de Guayaquil, el cual está basado en un estudio teórico de modelos propuestos en la literatura y a un componente de análisis experiencial. Para el desarrollo del modelo propuesto se consideraron las principales características y especificidades del territorio, de forma tal, que se puedan solucionar deficiencias presentes en el tejido empresarial y se contribuya a su perfeccionamiento en sentido general. Este modelo servirá como guía para la mejora de los procesos internos, garantizando el perfeccionamiento y la continuidad empresarial del negocio]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The transformations in the socioeconomic and general policy of Ecuador, and the international environment, have marked inevitable changes in the management and business projection of small and medium enterprises. This research work is aimed at the design of a value chain model for SMEs in the city of Guayaquil, which is based on a theoretical study of models proposed in the literature and a component of experiential analysis. For the development of the proposed model, the main characteristics and specificities of the territory were considered, in such a way that deficiencies presented in the business can be solved and they could contribute to their improvement in a general sense. This model will serve as a guide for the improvement of internal processes, guaranteeing the improvement and continuity of business.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Cadena de valor]]></kwd>
<kwd lng="es"><![CDATA[Modelo]]></kwd>
<kwd lng="es"><![CDATA[PYMES]]></kwd>
<kwd lng="en"><![CDATA[Value chain]]></kwd>
<kwd lng="en"><![CDATA[model]]></kwd>
<kwd lng="en"><![CDATA[SMEs]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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