<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202019000200007</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La innovación en la actividad turística: una aproximación al sector hospedaje de Salinas]]></article-title>
<article-title xml:lang="en"><![CDATA[Innovation in touristic activity: an approach to the Salinas Lodging Sector]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Yumisaca Tuquinga]]></surname>
<given-names><![CDATA[Jhony]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mendoza Tarabó]]></surname>
<given-names><![CDATA[Efrén]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Benavides Benítez]]></surname>
<given-names><![CDATA[Verónica]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Estatal Península de Santa Elena  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2019</year>
</pub-date>
<volume>11</volume>
<numero>2</numero>
<fpage>7</fpage>
<lpage>14</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202019000200007&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202019000200007&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202019000200007&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Esta investigación aborda la innovación del sector de hospedaje como un factor de competitividad en el balneario turístico Salinas. El aspecto metodológico se dividió en dos fases, en primera instancia, la investigación se inició con la exploración de datos secundarios y como consecuencia de esto se estructuró los instrumentos viables para determinar la información primaria. La segunda fase se centró en el estudio de campo, que mediante un censo se recopilo información respecto a características de innovación a todos los establecimientos de hospedaje del cantón Salinas; por tanto, para el levantamiento de información se visitó cada uno de los establecimientos de acuerdo a las direcciones establecidas en el catastro del ministerio de Turismo de Santa Elena. Como resultado se ha logrado determinar los aspectos de innovación incremental y tecnológica considerados en el sector hospedaje de Salinas.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This research addresses the innovation of the hosting sector as a factor of competitiveness in the Salinas touristic resort. The methodological aspect was divided into two phases, in the first instance, the investigation began with the exploration of secondary data and as a consequence of this, the viable instruments were structured to determine the primary information. The second phase, focused on the field study, which through a sensor was collected information regarding innovation characteristics to all lodging establishments in the canton of Salinas. Therefore, for the collection of information, each of the establishments was visited according to the directions established in the cadastre of the Ministry of Tourism of Santa Elena. As a result, it has been possible to determine the aspects of increment and technological innovation considered in the lodging sector of Salinas.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Competitividad]]></kwd>
<kwd lng="es"><![CDATA[innovación tecnológica]]></kwd>
<kwd lng="es"><![CDATA[estacionalidad turística]]></kwd>
<kwd lng="en"><![CDATA[Competitiveness]]></kwd>
<kwd lng="en"><![CDATA[technological innovation]]></kwd>
<kwd lng="en"><![CDATA[touristic seasonality]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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