<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202019000500176</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Impacto de la tecnología en la sociedad: el caso de Ecuador]]></article-title>
<article-title xml:lang="en"><![CDATA[Impact of technology on society: The case of Ecuador]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[González]]></surname>
<given-names><![CDATA[Arturo Luque]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Herrero García]]></surname>
<given-names><![CDATA[Noelia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Tecnológica Indoamérica Ambato  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Regional Amazónica  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>10</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>10</month>
<year>2019</year>
</pub-date>
<volume>11</volume>
<numero>5</numero>
<fpage>176</fpage>
<lpage>182</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202019000500176&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202019000500176&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202019000500176&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Los continuos avances tecnológicos condicionan la forma de interactuar y comunicarse en las sociedades posmodernas. En esta investigación, se llevan a cabo dos análisis, uno cualitativo que abarca el estudio comparativo de las bondades y deficiencias del uso de diferentes tecnologías; y uno cuantitativo, en el que se aplica un cuestionario a una muestra de cien sujetos con la finalidad de analizar los impactos de la tecnología en la sociedad, así como indagar en el uso de la telefonía móvil y redes sociales en situaciones de comunicación interpersonal. Los resultados desvelan que la mitad de los jóvenes universitarios ambateños se sienten molestos cuando su interlocutor prefiere la comunicación virtual en lugar de la personal, concomitante al hecho de no poder cesar el estado conectado semi permanente. El uso -y abuso- de tecnologías y conexión a redes sociales estudiado indica una falta de control sobre los mismos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Technological advances condition the way of interacting and communicating in postmodern societies. In this research, both analysis are accomplished, the first one qualitative that covers the comparative study of the benefits and shortcomings of the use of different technologies; and a quantitative one, in which a survey is carried out in order to analyze the impact of technology on society, as well as to investigate the use of mobile telephony and social networks in situations of interpersonal communication. The results reveal that half of young university students in Ambato feel annoyed when their interlocutor prefers virtual rather than personal communication, concomitant to the fact that the semi-permanent connected state cannot be cut off. The use -and abuse- of technologies and connection to social networks studied indicates a lack of control over them.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Tecnología]]></kwd>
<kwd lng="es"><![CDATA[comunicación]]></kwd>
<kwd lng="es"><![CDATA[educación]]></kwd>
<kwd lng="es"><![CDATA[impacto]]></kwd>
<kwd lng="es"><![CDATA[redes sociales]]></kwd>
<kwd lng="en"><![CDATA[Technology]]></kwd>
<kwd lng="en"><![CDATA[communication]]></kwd>
<kwd lng="en"><![CDATA[education]]></kwd>
<kwd lng="en"><![CDATA[impact]]></kwd>
<kwd lng="en"><![CDATA[social networks]]></kwd>
</kwd-group>
</article-meta>
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