<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202020000400436</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El ecoturismo como reactivador de los emprendimientos locales en áreas naturales protegidas]]></article-title>
<article-title xml:lang="en"><![CDATA[Ecotourism as a reactivator of local entrepreneurships in natural protected areas]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Esparza Huamanchumo]]></surname>
<given-names><![CDATA[Rosse Marie]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gamarra Flores]]></surname>
<given-names><![CDATA[Carla Ethel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ángeles Barrantes]]></surname>
<given-names><![CDATA[Daysy]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Santo Toribio de Mogrovejo  ]]></institution>
<addr-line><![CDATA[ Chiclayo]]></addr-line>
<country>Perú</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2020</year>
</pub-date>
<volume>12</volume>
<numero>4</numero>
<fpage>436</fpage>
<lpage>443</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202020000400436&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202020000400436&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202020000400436&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El ecoturismo es una modalidad de viaje responsable con el medio ambiente que en los últimos años ha tomado auge por ser una forma de turismo naturalista que promueve que la población receptora obtenga ingresos económicos durante el proceso y al mismo tiempo estimula el cuidado de los espacios ambientales y el mejoramiento de calidad de vida de los vinculados. Por ello se propone El Santuario Histórico Bosque de Pomac Área Natural Protegida con riqueza cultural y natural, para ser investigada como fuente de desarrollo turístico y emprendimiento locales vinculados a la actividad ecoturística, los que enfrentan una serie de desafíos que limitan su crecimiento y sostenibilidad. Esta investigación tiene una base metodológica cualitativa realizándose revisiones bibliográficas, visitas de campo exploratorias y aplicación de entrevistas semiestructuradas a los representantes de los emprendimientos locales. Los resultados muestran la caracterización de los emprendimientos locales vinculados a la actividad ecoturística y se presenta un análisis en base a los tres pilares del desarrollo sostenible.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Ecotourism is a form of environmentally responsible travel that has boomed in recent years as a form of naturalistic tourism that encourages the receiving population to obtain economic income during the process and at the same time encourages the care of environmental spaces. and the improvement of the quality of life of the related parties. For this reason, the Pomac Forest Historic Sanctuary is proposed as a Protected Natural Area with cultural and natural wealth, to be investigated as a source of local tourism development and entrepreneurship linked to ecotourism, which face a series of challenges that limit its growth and sustainability. This research has a qualitative methodological basis where a bibliographic review, exploratory field visits, and semi-structured interviews were applied to representatives of local enterprises. The results show the characterization of local enterprises linked to ecotourism activity and an analysis based on the three pillars of sustainable development is presented.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Emprendimientos]]></kwd>
<kwd lng="es"><![CDATA[sostenibilidad]]></kwd>
<kwd lng="es"><![CDATA[ecoturismo]]></kwd>
<kwd lng="es"><![CDATA[Áreas Naturales Protegidas]]></kwd>
<kwd lng="en"><![CDATA[Enterprises]]></kwd>
<kwd lng="en"><![CDATA[sustainability]]></kwd>
<kwd lng="en"><![CDATA[ecotourism]]></kwd>
<kwd lng="en"><![CDATA[Protected Natural Areas]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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