<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202020000500097</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[City image development problems in modern Russian conditions]]></article-title>
<article-title xml:lang="es"><![CDATA[Problemas de desarrollo de imágenes de la ciudad en condiciones modernas de Rusia]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Evstratova]]></surname>
<given-names><![CDATA[Tatiana A.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Medvedeva]]></surname>
<given-names><![CDATA[Natalia V.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Duplij]]></surname>
<given-names><![CDATA[Elena V.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Palehova]]></surname>
<given-names><![CDATA[Polina V.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Russian State Social University  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Russian Federation</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Institute of Finance and Sustainable Development of Ranepa  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Russian Federation</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>10</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>10</month>
<year>2020</year>
</pub-date>
<volume>12</volume>
<numero>5</numero>
<fpage>97</fpage>
<lpage>103</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202020000500097&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202020000500097&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202020000500097&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The municipality image is formed from the priority elements of its structure and a complex of certain factors of territory development and promotion. In the modern sense, a municipality image is an effective result or a consequence of many factors of local development, as well as an active tool for transformations, raising the status and prestige of a given territory, and its investment attractiveness. The purpose of this article is to identify the factors that impede the development of a positive image of a municipality in modern Russian conditions. The main research method was a questionnaire survey of tourists and the residents of the Chekhov urban district of the Moscow region, during which they revealed the attitude of residents and tourists to the image of the Chekhov urban district. Based on the survey results, the key factors were determined that impede the development of a city positive image: the lack of local authority involvement in the city positive image development; low level of public awareness about the territory benefits; low level of tourist attractiveness of the city. The obtained conclusions made it possible to develop recommendations that would improve the image policy of the municipality and increase the city attractiveness.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La imagen del municipio se forma a partir de los elementos prioritarios de su estructura y un complejo de ciertos factores de desarrollo y promoción del territorio. En el sentido moderno, la imagen de un municipio es un resultado efectivo o una consecuencia de muchos factores del desarrollo local, así como una herramienta activa para las transformaciones, elevar el estatus y el prestigio de un territorio determinado y su atractivo para la inversión. El propósito de este artículo es identificar los factores que impiden el desarrollo de una imagen positiva de un municipio en las condiciones modernas de Rusia. El principal método de investigación fue una encuesta por cuestionario de turistas y residentes del distrito urbano de Chekhov de la región de Moscú, durante el cual revelaron la actitud de los residentes y turistas ante la imagen del distrito urbano de Chekhov. Con base en los resultados de la encuesta, se determinaron los factores clave que impiden el desarrollo de una imagen positiva de la ciudad: la falta de participación de las autoridades locales en el desarrollo de la imagen positiva de la ciudad; bajo nivel de conciencia pública sobre los beneficios del territorio; Bajo nivel de atractivo turístico de la ciudad. Las conclusiones obtenidas permitieron desarrollar recomendaciones que mejorarían la política de imagen del municipio y aumentarían el atractivo de la ciudad.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Territory image]]></kwd>
<kwd lng="en"><![CDATA[territory marketing]]></kwd>
<kwd lng="en"><![CDATA[brand]]></kwd>
<kwd lng="en"><![CDATA[municipal authorities]]></kwd>
<kwd lng="en"><![CDATA[tourist attraction]]></kwd>
<kwd lng="es"><![CDATA[Imagen del territorio]]></kwd>
<kwd lng="es"><![CDATA[comercialización del territorio]]></kwd>
<kwd lng="es"><![CDATA[marca]]></kwd>
<kwd lng="es"><![CDATA[autoridades municipales]]></kwd>
<kwd lng="es"><![CDATA[atracción turística]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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