<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202022000100087</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La valoración económica de los servicios ecosistémicos culturales. Caso bahia de Matanzas]]></article-title>
<article-title xml:lang="en"><![CDATA[An economic assessment of cultural ecosystem services. A study case of Matanzas bay]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Petersson Roldán]]></surname>
<given-names><![CDATA[Maritza]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Marrero Marrero]]></surname>
<given-names><![CDATA[Mercedes]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Monzón Aldana]]></surname>
<given-names><![CDATA[Yenisleidys]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Matanzas &#8220;Camilo Cienfuegos&#8221;  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>02</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>02</month>
<year>2022</year>
</pub-date>
<volume>14</volume>
<numero>1</numero>
<fpage>87</fpage>
<lpage>96</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202022000100087&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202022000100087&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202022000100087&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN En Cuba la valoración económica de los servicios ecosistémicos es un tema poco abordado, tanto en la teoría como en la práctica y, aún menos tratados son, los estudios de valoración de los servicios ecosistémicos culturales. La presente investigación tiene como objetivo valorar económicamente los servicios ecosistémicos culturales de la bahía de Matanzas. Una mejor comprensión de este valor económico permitirá que la bahía sea considerada como un sistema económicamente productivo, y a su vez se reconozcan los valores culturales asociados a ella; lo que facilitará colocarla en las agendas de conservación y desarrollo de los decisores y de quienes usan estos servicios. En la investigación se aplicó el método de valoración contingente. La información generada arrojó importantes resultados como la definición de los servicios ecosistémicos de la bahía, el beneficio estimado que generan los servicios ecosistémicos culturales a los pobladores de la ciudad, quienes reconocen la bahía como símbolo de identidad, entre otros.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT In Cuba, the economic assessment of ecosystem services is a subject that is rarely addressed, both in theory and in practice, and even less discussed are the valuation studies of cultural ecosystem services. The present research aims to economically value the cultural ecosystem services of the Matanzas Bay. A better understanding of this economic value will allow the bay to be considered as an economically productive system, being in turn recognized the cultural values &#8203;&#8203;associated with it, which allows it to be placed on the conservation and development agendas of decision-makers and those who use these services. This investigation applied the contingent valuation method. The information generated yielded important results such as the definition of the bay's ecosystem services, the estimated benefit generated by cultural ecosystem services to the city's inhabitants, who recognize the bay as a symbol of identity, among others.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Servicios ecosistémicos]]></kwd>
<kwd lng="es"><![CDATA[servicios culturales]]></kwd>
<kwd lng="es"><![CDATA[valoración económica]]></kwd>
<kwd lng="es"><![CDATA[valoración contingente]]></kwd>
<kwd lng="en"><![CDATA[Ecosystem services]]></kwd>
<kwd lng="en"><![CDATA[cultural services]]></kwd>
<kwd lng="en"><![CDATA[economic valuation]]></kwd>
<kwd lng="en"><![CDATA[contingent valuation]]></kwd>
</kwd-group>
</article-meta>
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