<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202022000100128</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Turismo responsable: propuesta para gestionar destinos turísticos regionales en la etapa post-covid-19]]></article-title>
<article-title xml:lang="en"><![CDATA[Responsible tourism: a proposal for managing regional tourist destinations in the post-covid-19 stage]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rodríguez Jiménez]]></surname>
<given-names><![CDATA[Giselle]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Martínez Martínez]]></surname>
<given-names><![CDATA[Carlos Cristóbal]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Central &#8220;Marta Abreu&#8221; de Las Villas  ]]></institution>
<addr-line><![CDATA[ Santa Clara]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>02</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>02</month>
<year>2022</year>
</pub-date>
<volume>14</volume>
<numero>1</numero>
<fpage>128</fpage>
<lpage>136</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202022000100128&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202022000100128&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202022000100128&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El turismo ha experimentado un crecimiento prácticamente ininterrumpido durante las seis últimas décadas, hasta el año 2020, donde se vivió una de las más fuertes conmociones mundiales con la rápida expansión del virus SARS-CoV-2, paralizando gran parte de los viajes y por ende de los destinos turísticos. Retomar el camino del turismo dejado antes de la pandemia constituye hoy un reto. Esto conlleva una mayor responsabilidad a la hora de garantizar una gestión efectiva de los destinos turísticos. Debido a la importancia que reviste la revitalización del sector este estudio se centra en proponer el desarrollo del turismo responsable como una forma de hacer turismo en los destinos turísticos regionales de modo que contribuya a la recuperación del sector. Para ello se utilizaron métodos y técnicas como el análisis y síntesis, inducción y deducción, el histórico-lógico; así como métodos empíricos. El presente estudio teórico, como principal resultado, permite vislumbrar la necesidad que en la actual situación del turismo impone una propuesta de modelo de gestión de destinos turísticos enfocado hacia el turismo responsable, pertinente para la recuperación del turismo post COVID-19.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The Tourism Industry had experienced a virtually uninterrupted growth over the last six decades, until 2020, when one of the strongest global shocks occurred with the rapid spread of the SARS-CoV-2 virus, paralyzing much of the travel and therefore the tourist destinations. Getting back on the tourism path as it was before the pandemic is a challenge today. This brings with it a greater responsibility ensuring effective management of tourist destinations. Because of the importance of revitalizing the sector, this study focuses on proposing the development of responsible tourism as a way of doing tourism in regional tourist destinations in order to contribute to the recovery of the sector. For this purpose, methods and techniques such as analysis and synthesis, induction and deduction, historical-logical, as well as empirical methods were used. The present theoretical study, as the main result, allows glimpsing the need that the current situation of tourism calls for the need of a proposal for a model of management of tourist destinations focused on responsible tourism, pertinent for the recovery of tourism post COVID-19.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Turismo responsable]]></kwd>
<kwd lng="es"><![CDATA[destinos turísticos regionales]]></kwd>
<kwd lng="es"><![CDATA[gestión de destinos]]></kwd>
<kwd lng="es"><![CDATA[COVID-19]]></kwd>
<kwd lng="es"><![CDATA[recuperación del turismo]]></kwd>
<kwd lng="en"><![CDATA[Responsible tourism]]></kwd>
<kwd lng="en"><![CDATA[regional tourist destinations]]></kwd>
<kwd lng="en"><![CDATA[destination management]]></kwd>
<kwd lng="en"><![CDATA[COVID-19]]></kwd>
<kwd lng="en"><![CDATA[tourism recovery]]></kwd>
</kwd-group>
</article-meta>
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