2218-3620
2218-3620
S2218-36202022000100320
Perú
00
02
2022
00
02
2022
14
1
320
332
[
2008
2
8
8
83-96
]
[
2014
42
42
26-32
]
[
2010
]
[
2021
38
4
4
811-6
]
[
Conexión ESAN
2015
]
[
2014
]
[
2019
40
2
2
255-66
]
[
2015
6
15
15
26-49
]
[
2009
]
[
1994
]
[
Instituto Peruano de Marketing
2021
]
[
1999
2ª ed
]
[
1985
]
[
2014
17
33
33
37-54
]
[
2007
14
]
[
2013
29
129
129
386-95
]
[
2008
36
1
1
241-75
]
[
2005
]
[
2009
]