<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202022000300689</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Modelo de comercialización de los derivados de bambú y su potencialidad exportable bajo la manufactura esbelta]]></article-title>
<article-title xml:lang="en"><![CDATA[Commercialization model of bamboo derivatives and its exportable potential under lean manufacturing]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mendoza Avilés]]></surname>
<given-names><![CDATA[Henry Emilio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Castro Mera]]></surname>
<given-names><![CDATA[José Salomón]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Loayza Chavarría]]></surname>
<given-names><![CDATA[Mónica Janet]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guayaquil  ]]></institution>
<addr-line><![CDATA[Guayas Guayaquil]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2022</year>
</pub-date>
<volume>14</volume>
<numero>3</numero>
<fpage>689</fpage>
<lpage>695</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202022000300689&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202022000300689&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202022000300689&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El presente artículo plantea un modelo de gestión comercial cuyo propósito es contribuir al incremento de la oferta exportable del Bambú en las eco-regiones, asentadas en la franja costera del Ecuador en el Océano Pacífico, el estudio incluye un modelo técnico que está diseñado para guiar y direccionar a los cultivadores y productores a potenciar su aprovechamiento con derivados de la materia prima, incluyendo valores agregados en todos los niveles de producción (cosecha, post cosecha, transformación, comercialización y distribución) para su análisis se usó el Método de Manufactura Esbelta MME, que permite la reducción del tiempo en la optimización de los recursos e inversión. Se hizo una revisión descriptiva del desempeño de los actores con un enfoque de análisis mixto, se evidenció que el uso de una herramienta comercial incrementa el desarrollo económico de la zona de estudio, aporta a la diversificación de la oferta exportable y mejora las condiciones de vida de los productores.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This article proposes a commercial management model whose purpose is to contribute to the increment of the exportable supply of Bamboo in the eco-regions located in the coastal shores of Ecuador in the Pacific Ocean. This study includes a technical model that is designed to guide and direct growers and producers to enhance their use with derivatives of the raw material, including added values at all levels of production (harvest, post harvest, processing, commercialization and distribution) for its analysis the Lean Manufacturing Method MME was used, which allows the reduction of time in the optimization of resources and investment. A descriptive review was made of the performance of the actors with a mixed analysis approach, it was evidenced that the use of a commercial tool increases the economic development in the zone studied. It also contributes to the diversification of the exportable supply and improves the living conditions of the producers.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Niveles de Producción]]></kwd>
<kwd lng="es"><![CDATA[Desarrollo Económico]]></kwd>
<kwd lng="es"><![CDATA[Modelo de Gestión Comercial]]></kwd>
<kwd lng="es"><![CDATA[Oferta exportable]]></kwd>
<kwd lng="es"><![CDATA[Eco-regiones]]></kwd>
<kwd lng="en"><![CDATA[Production Levels]]></kwd>
<kwd lng="en"><![CDATA[Economic Development]]></kwd>
<kwd lng="en"><![CDATA[Commercial Management Model]]></kwd>
<kwd lng="en"><![CDATA[Exportable Offer]]></kwd>
<kwd lng="en"><![CDATA[Eco-regions]]></kwd>
</kwd-group>
</article-meta>
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