<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202022000300762</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Amuvam model for the economic valuation of environmental assets of the Pacucha Lagoon ecosystem]]></article-title>
<article-title xml:lang="es"><![CDATA[Modelo Amuvam para la valoración económica de activos ambientales del ecosistema de Laguna de Pacucha]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Barrial-Lujan]]></surname>
<given-names><![CDATA[Abel Isaías]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Delgado-Laime]]></surname>
<given-names><![CDATA[María del Carmen]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Huamán-Carrión]]></surname>
<given-names><![CDATA[Mary Luz]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Tapia-Tadeo]]></surname>
<given-names><![CDATA[Fidelia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ponce-Atencio]]></surname>
<given-names><![CDATA[Yalmar]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rodrigo-Cabezas]]></surname>
<given-names><![CDATA[Yobana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional José María Arguedas  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Perú</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2022</year>
</pub-date>
<volume>14</volume>
<numero>3</numero>
<fpage>762</fpage>
<lpage>774</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202022000300762&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202022000300762&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202022000300762&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT One of the best ways to demonstrate and convey the importance of an environmental asset is through the economic value of the or products and services generated by the ecosystem. The objective of this research was the economic valuation and prioritization of the environmental assets of the Pacucha lagoon ecosystem in the province of Andahuaylas, Perú. For this purpose, the AMUVAM model formed by AHP and income update method was used. Said methodology included applying a paired comparison survey to a conglomerate of 46 experts, and calculating the cash flow of the economic activities carried out in the area of the lagoon. In this way, the total economic value of the environmental asset of the Pacucha lagoon was determined, the sum of $ 20,793,456.81 calculated with a random consistency ratio of 0.52%. Likewise, the experts prioritized the existence value subcomponents, with biodiversity weighing 51.41%, followed by cultural heritage and visual landscape (27.07% and 21.52%) respectively. Publicizing the economic value and prioritizing the importance of environmental assets and resources would help promote their conservation and entail much more efficient intervention by the government and its stakeholders.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Una de las mejores formas de demostrar y transmitir la importancia de un activo ambiental es mediante el valor económico de los bienes y servicios generados por el ecosistema. el objetivo de esta investigación fue la valoración económica y priorización de los activos ambientales del ecosistema de la laguna de Pacucha. para este fin se empleó el modelo AMUVAM compuesto por AHP y método de actualización de rentas. Dicha metodologia comprendió de aplicar una encuesta de comparación pareada a un conglomerado de 46 expertos, y el calculo de flujo de caja de las actividades economicas desarrolladas en el ambito de la laguna. De este modo, se determino el valor económico total del activo ambiental de laguna de pacucha la suma de $ 20,793,456.81 calculado con una relación de consistencia aleatoria de 0,05%. Asimismo, los expertos priorizaron los subcomponentes del valor de existencia, siendo la biodiversidad de peso ponderal de 51,41%, seguido de patrimonio cultural y paisaje visual (27,07% y 21,52%) respectivamente. Dar a conocer el valor económico y priorizacion de su importancia de los activos y recursos ambientales ayudaría a fomentar su conservacion y supone la intervención del gobierno y sus actores mucho más eficiente.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Economic valuation]]></kwd>
<kwd lng="en"><![CDATA[ecosistem]]></kwd>
<kwd lng="en"><![CDATA[environmental assets]]></kwd>
<kwd lng="en"><![CDATA[multi-criteria method]]></kwd>
<kwd lng="en"><![CDATA[pacucha lagoon]]></kwd>
<kwd lng="es"><![CDATA[Valoración económica]]></kwd>
<kwd lng="es"><![CDATA[ecosistema]]></kwd>
<kwd lng="es"><![CDATA[activos ambientales]]></kwd>
<kwd lng="es"><![CDATA[método multicriterio]]></kwd>
<kwd lng="es"><![CDATA[laguna de pacucha]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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