<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202023000200461</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Participación de las PYMES en los procesos de responsabilidad social empresarial en Guayaquil, Ecuador]]></article-title>
<article-title xml:lang="en"><![CDATA[Participation of SMES in corporate social responsibility processes in Guayaquil, Ecuador]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Holguín Ávila]]></surname>
<given-names><![CDATA[Leonardo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Carrasquero Ferrer]]></surname>
<given-names><![CDATA[Sedolfo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Suárez Rodríguez]]></surname>
<given-names><![CDATA[Otto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Tecnológica Empresarial de Guayaquil (UTEG)  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>04</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>04</month>
<year>2023</year>
</pub-date>
<volume>15</volume>
<numero>2</numero>
<fpage>461</fpage>
<lpage>466</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202023000200461&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202023000200461&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202023000200461&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La responsabilidad social empresarial (RSE) es una nueva visión de la gestión estratégica y la ética empresarial de las pymes, por lo que representa un factor determinante a la hora de garantizar su sostenibilidad. El objetivo del estudio fue analizar en qué grado se encuentra la práctica de la RSE en pymes de Guayaquil, Ecuador. Se aplicó una metodología de campo y documental, donde se utilizó como técnica de recolección de datos, la encuesta, y como instrumento, el cuestionario. Se realizó un muestreo intencional en las pymes de Guayaquil, seleccionando 210 pertenecientes a ocho sectores. Los resultados mostraron que el conocimiento y la ejecución de la RSE son mínimos, debido al costo que conlleva y porque no se considera necesaria en el giro de los negocios. Por otro lado, se encontró que la vinculación con la comunidad y las donaciones en situaciones de emergencia fueron los procesos que las pymes consideran de mayor impacto en la gestión social empresarial. Se concluyo que las prácticas de RSE en la muestra seleccionada de pymes aún se halla en fase desarrollo, para fomentar su consolidación es necesario sumar esfuerzos entre el sector público y organizaciones civiles a través del establecimiento de políticas eficientes.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Corporate social responsibility (CSR) is a new vision of the strategic management and business ethics of SMEs, which is why it represents a determining factor when it comes to guaranteeing their sustainability. The objective of the study was to analyze the degree to which the practice of CSR is found in SMEs in Guayaquil, Ecuador. A field and documentary methodology were applied, where the survey was improved as a data collection technique, and the questionnaire as an instrument. An intentional result was carried out in the SMEs of Guayaquil, selecting 210 belonging to eight sectors. The results showed that the knowledge and execution of CSR are minimal, due to the cost involved and because it is not considered necessary in the course of business. On the other hand, it was found that linking with the community and donations in emergency situations were the processes that SMEs considered had the greatest impact on corporate social management. It is concluded that CSR practices in the selected sample of SMEs are still in the development phase, to promote their consolidation it is necessary to join efforts between the public sector and civil organizations through the establishment of efficient policies.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Gestión social empresarial]]></kwd>
<kwd lng="es"><![CDATA[Pymes]]></kwd>
<kwd lng="es"><![CDATA[Responsabilidad social]]></kwd>
<kwd lng="en"><![CDATA[Corporate social management]]></kwd>
<kwd lng="en"><![CDATA[SMEs]]></kwd>
<kwd lng="en"><![CDATA[Social responsibility]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bermúdez]]></surname>
<given-names><![CDATA[&amp;.]]></given-names>
</name>
<name>
<surname><![CDATA[Mejías]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Medición de la responsabilidad social empresarial: casos en pequeñas empresas Latinoamericanas]]></article-title>
<source><![CDATA[Ingeniería Industrial]]></source>
<year>2018</year>
<page-range>315-25</page-range></nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Freire]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Govea]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Hurtado]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Incidencia de la Responsabilidad Social Empresarial en la rentabilidad económica de empresas ecuatorianas]]></article-title>
<source><![CDATA[Espacios]]></source>
<year>2018</year>
<volume>39</volume>
<numero>19</numero>
<issue>19</issue>
<page-range>7-17</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Garcia]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Palacios]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Espasandin]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Manual práctico de responsabilidad social corporativa]]></source>
<year>2014</year>
<publisher-loc><![CDATA[Madrid ]]></publisher-loc>
<publisher-name><![CDATA[Ediciones Piramide]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mendoza]]></surname>
<given-names><![CDATA[D. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Jaramillo]]></surname>
<given-names><![CDATA[M. C.]]></given-names>
</name>
<name>
<surname><![CDATA[López]]></surname>
<given-names><![CDATA[D. D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Responsabilidad social de la Universidad de La Guajira respecto a las comunidades indígenas]]></article-title>
<source><![CDATA[Revista de Ciencias Sociales (Ve)]]></source>
<year>2020</year>
<volume>XXVI</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>95-106</page-range></nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Moura]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Responsabilidad Social Empresarial de las Pymes: El caso del distrito v de Huelva - España]]></article-title>
<source><![CDATA[Organizaciones y Sociedades]]></source>
<year>2011</year>
<page-range>139-52</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pérez]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Garzón]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Ibarra]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Código de ética empresarial para las pymes: marco de referencia para la sostenibilidad y responsabilidad social empresarial (RSE)]]></article-title>
<source><![CDATA[Espacios]]></source>
<year>2015</year>
<volume>36</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>11-21</page-range></nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rincón]]></surname>
<given-names><![CDATA[Y. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Caridad]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Salazar]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Responsabilidad social en universidades de gestión privada en Barranquilla]]></article-title>
<source><![CDATA[Revista de Ciencias Sociales (Ve)]]></source>
<year>2017</year>
<volume>XXIII</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>48-62</page-range></nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Schwartz]]></surname>
<given-names><![CDATA[M. S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The nature of the relationship between Corporate Code of ethics and behaviour]]></article-title>
<source><![CDATA[Journal of Business Ethics]]></source>
<year>2001</year>
<volume>32</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>247-62</page-range></nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Schwarz]]></surname>
<given-names><![CDATA[M. S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Effective corporate code of ethics: Perceptions of code users]]></article-title>
<source><![CDATA[Journal of Business Ethics]]></source>
<year>2004</year>
<volume>55</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>323-43</page-range></nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Segovia]]></surname>
<given-names><![CDATA[O.]]></given-names>
</name>
</person-group>
<source><![CDATA[Reconceptualización de la responsabilidad social corporativa a partir de los elementos claves de la Teoría Crítica de Max Horkheimer]]></source>
<year>2017</year>
<publisher-name><![CDATA[Universitat de Lleida]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Su]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Pan]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Chen]]></surname>
<given-names><![CDATA[X.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Corporate social responsibility: Findings from the Chinese hospitality industry]]></article-title>
<source><![CDATA[Journal of Retailing and Consumer Services]]></source>
<year>2017</year>
<volume>34</volume>
<page-range>240-7</page-range></nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Uzunoglu]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Turkel]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Yaman-Akyar]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Engaging consumers through corporate social responsibility messages on social media: An experimental study]]></article-title>
<source><![CDATA[Public Relations Review]]></source>
<year>2017</year>
<volume>43</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>989-97</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Torresano]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Estudio de responsabilidad social de empresas del Ecuador]]></source>
<year>2012</year>
<publisher-name><![CDATA[Fundación Avina. Cooperación alemana al desarrollo. IDE Business School]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Villacís Suarez]]></surname>
<given-names><![CDATA[C.A]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Análisis de la respondabilidad social en el Ecuador]]></article-title>
<source><![CDATA[Revista Publicando]]></source>
<year>2016</year>
<volume>3</volume>
<numero>8</numero>
<issue>8</issue>
<page-range>452-66</page-range></nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Viteri]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Jácome]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La responsabilidad social como modelo de gestión empresarial]]></article-title>
<source><![CDATA[EIDOS]]></source>
<year>2011</year>
<volume>4</volume>
<page-range>92-100</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
