<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202024000300375</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El papel de los impactos financieros y de mercado en el emprendimiento y la innovación: un estudio comparativo]]></article-title>
<article-title xml:lang="en"><![CDATA[The role of financial and market impacts in entrepreneurship and innovation: a comparative study]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Agüero Corzo]]></surname>
<given-names><![CDATA[Eucaris del Carmen]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Dávila Morán]]></surname>
<given-names><![CDATA[Roberto Carlos]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Pedagógica Experimental Libertador  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Venezuela</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Continental  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Perú</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<volume>16</volume>
<numero>3</numero>
<fpage>375</fpage>
<lpage>382</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202024000300375&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202024000300375&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202024000300375&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN En este estudio comparativo, se investiga el papel de los impactos financieros y de mercado en el emprendimiento y la innovación. Se analiza cómo estos factores afectan la capacidad de los emprendedores para iniciar y mantener nuevos negocios, así como su capacidad para innovar en un entorno competitivo. Mediante el análisis comparativo de casos de diferentes industrias y regiones, exploramos las relaciones entre los impactos financieros, los factores del mercado y los resultados del emprendimiento y la innovación. El estudio revela que los impactos financieros, como la disponibilidad de capital y el acceso a fuentes de financiamiento desempeñan un papel crucial en el proceso de emprendimiento y la capacidad de los emprendedores para llevar a cabo actividades innovadoras. Además, se identifica la influencia de los factores del mercado, como la demanda del mercado y la competencia, en el éxito del emprendimiento y la adopción de innovaciones. A través del análisis comparativo de casos de estudio en diferentes industrias y regiones, se encuentran patrones y tendencias que sugieren la importancia de adaptarse a los impactos financieros y de mercado específicos en cada contexto. Se observa que, las estrategias de financiamiento, la búsqueda de oportunidades de mercado y la capacidad de respuesta a los cambios en el entorno empresarial son elementos clave para el éxito del emprendimiento y la innovación.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This comparative study investigates the role of financial and market shocks on entrepreneurship and innovation. We analyze how these factors affect the ability of entrepreneurs to start and sustain new businesses, as well as their ability to innovate in a competitive environment. Through the comparative analysis of cases from different industries and regions, we explore the relationships between financial impacts, market factors, and entrepreneurship and innovation outcomes. The study reveals that financial shocks, such as the availability of capital and access to funding sources play a crucial role in the entrepreneurship process and the ability of entrepreneurs to pursue innovative activities. In addition, the influence of market factors, such as market demand and competition, on the success of entrepreneurship and the adoption of innovations is identified. Through the comparative analysis of case studies in different industries and regions, patterns and trends are found that suggest the importance of adapting to the specific financial and market impacts in each context. It is observed that financing strategies, the search for market opportunities and the capacity to respond to changes in the business environment are key elements for the success of entrepreneurship and innovation.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Emprendimiento]]></kwd>
<kwd lng="es"><![CDATA[Innovación]]></kwd>
<kwd lng="es"><![CDATA[Impactos financieros]]></kwd>
<kwd lng="es"><![CDATA[Factores del mercado]]></kwd>
<kwd lng="es"><![CDATA[Estudio comparativo]]></kwd>
<kwd lng="en"><![CDATA[Entrepreneurship]]></kwd>
<kwd lng="en"><![CDATA[Innovation]]></kwd>
<kwd lng="en"><![CDATA[Financial impacts]]></kwd>
<kwd lng="en"><![CDATA[Market factors]]></kwd>
<kwd lng="en"><![CDATA[Comparative study]]></kwd>
</kwd-group>
</article-meta>
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