<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202024000600238</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[The role of data journalism in the formation of public opinion in the context of the information society]]></article-title>
<article-title xml:lang="es"><![CDATA[El papel del periodismo de datos en la formación de la opinión pública en el contexto de la sociedad de la información]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Zahid]]></surname>
<given-names><![CDATA[VafaIsgandarova]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Baku State University (BSU)  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Azerbaijan</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<volume>16</volume>
<numero>6</numero>
<fpage>238</fpage>
<lpage>249</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202024000600238&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202024000600238&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202024000600238&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Data journalism represents an innovative approach that integrates big data analytics, data visualization, and information technologies to comprehend and articulate the dynamics of the information society. By meticulously analyzing digital datasets, data journalism effectively presents complex events clearly and understandably. This approach enhances the understanding of the information society by transforming data into compelling narratives, making complex issues accessible to a broader audience, and enabling more informed access to information. Furthermore, data journalism not only delivers information to its target audiences but also fosters social participation through interactive and engaging experiences. This leads to increased transparency in democratic processes, empowering citizens to make informed decisions. The purpose of this study is to explore the critical role of data journalism, which has emerged alongside new communication technologies, in shaping public opinion through interviews with journalists in the field and to assess its impact on social participation.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El periodismo de datos representa un enfoque innovador que integra análisis de big data, visualización de datos y tecnologías de la información para comprender y articular la dinámica de la sociedad de la información. Al analizar meticulosamente los conjuntos de datos digitales, el periodismo de datos presenta de manera eficaz eventos complejos de una manera clara y comprensible. Este enfoque mejora la comprensión de la sociedad de la información al transformar los datos en narrativas convincentes, haciendo que los problemas complejos sean accesibles a una audiencia más amplia y permitiendo un acceso más informado a la información. Además, el periodismo de datos no solo ofrece información a sus audiencias objetivo, sino que también fomenta la participación social a través de experiencias interactivas y atractivas. Esto conduce a una mayor transparencia en los procesos democráticos, empoderando a los ciudadanos para tomar decisiones informadas. El propósito de este estudio es explorar el papel crítico del periodismo de datos, que ha surgido junto con las nuevas tecnologías de la comunicación, en la formación de la opinión pública a través de entrevistas con periodistas en el campo y evaluar su impacto en la participación social.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Journalism]]></kwd>
<kwd lng="en"><![CDATA[Public Opinion]]></kwd>
<kwd lng="en"><![CDATA[Information Society]]></kwd>
<kwd lng="en"><![CDATA[New Communication Technologies]]></kwd>
<kwd lng="es"><![CDATA[Periodismo de datos]]></kwd>
<kwd lng="es"><![CDATA[Opinión pública]]></kwd>
<kwd lng="es"><![CDATA[Sociedad de la información]]></kwd>
<kwd lng="es"><![CDATA[Nuevas tecnologías de la comunicación]]></kwd>
</kwd-group>
</article-meta>
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