<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202025000100013</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Risk management in online business]]></article-title>
<article-title xml:lang="es"><![CDATA[Gestión de riesgos en los negocios online]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Kiseleva]]></surname>
<given-names><![CDATA[Irina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Tramova]]></surname>
<given-names><![CDATA[Aziza]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Timofeev]]></surname>
<given-names><![CDATA[Alexander]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sorokina]]></surname>
<given-names><![CDATA[Marina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Plekhanov Russian University of Economics  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Russia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>02</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>02</month>
<year>2025</year>
</pub-date>
<volume>17</volume>
<numero>1</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202025000100013&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202025000100013&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202025000100013&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The article models the activities of Internet companies, whose primary goal is to conduct efficient business operations. Currently, there is a high demand for the services provided by Internet companies. However, the Internet faces significant challenges, such as the privacy and security of transmitted information, incomplete access to the network in parts of the world, and technical difficulties even in advanced systems. The article considers the directions of e-commerce, factors contributing to the effective implementation of business models, and the attractiveness of the Internet market. It addresses technological threats in online business, financial and legal aspects of risk management, and innovative approaches to risk management in e-commerce. The article evaluates the potential of using new Internet technologies in internal company processes and communications across various commercial activities. It discusses the risks faced by Internet companies and divides them into two groups: standard risks associated with any commercial business activity and specific threats unique to enterprises operating in a domain.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El artículo modela las actividades de las empresas de Internet, cuyo objetivo principal es realizar operaciones comerciales eficientes. Actualmente, existe una gran demanda de los servicios que ofrecen las empresas de Internet. Sin embargo, Internet enfrenta desafíos importantes, como la privacidad y seguridad de la información transmitida, el acceso incompleto a la red en algunas partes del mundo y las dificultades técnicas incluso en sistemas avanzados. El artículo considera las direcciones del comercio electrónico, los factores que contribuyen a la implementación efectiva de modelos comerciales y el atractivo del mercado de Internet. Aborda las amenazas tecnológicas en los negocios en línea, los aspectos financieros y legales de la gestión de riesgos y los enfoques innovadores para la gestión de riesgos en el comercio electrónico. El artículo evalúa el potencial de usar nuevas tecnologías de Internet en los procesos y comunicaciones internas de la empresa en diversas actividades comerciales. Analiza los riesgos a los que se enfrentan las empresas de Internet y los divide en dos grupos: los riesgos estándar asociados con cualquier actividad comercial y las amenazas específicas exclusivas de las empresas que operan en un dominio.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[companies]]></kwd>
<kwd lng="en"><![CDATA[Information business]]></kwd>
<kwd lng="en"><![CDATA[Online business]]></kwd>
<kwd lng="en"><![CDATA[Business models]]></kwd>
<kwd lng="en"><![CDATA[Risks]]></kwd>
<kwd lng="es"><![CDATA[de Internet]]></kwd>
<kwd lng="es"><![CDATA[Negocios de la información]]></kwd>
<kwd lng="es"><![CDATA[Negocios en línea]]></kwd>
<kwd lng="es"><![CDATA[Modelos comerciales]]></kwd>
<kwd lng="es"><![CDATA[Riesgos]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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