<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2224-7920</journal-id>
<journal-title><![CDATA[Revista de Producción Animal]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. prod. anim.]]></abbrev-journal-title>
<issn>2224-7920</issn>
<publisher>
<publisher-name><![CDATA[Ediciones Universidad de Camagüey]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2224-79202021000200025</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Elementos de gestión estratégica en una finca vacuna de doble propósito del suroeste de Holguín]]></article-title>
<article-title xml:lang="en"><![CDATA[Strategic Management Elements on a Dual-Purpose Cattle Farm in Southwest Holguin Province]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Peña-Rueda]]></surname>
<given-names><![CDATA[Yuri Freddy]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Guilarte-Barinaga]]></surname>
<given-names><![CDATA[Elizabeth]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pacheco-Peña]]></surname>
<given-names><![CDATA[Cruz Emilio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto de Investigaciones Agropecuarias Jorge Dimitrov  ]]></institution>
<addr-line><![CDATA[Bayamo Granma]]></addr-line>
<country>Cuba</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Holguín Facultad de Ciencias Económicas y Empresariales ]]></institution>
<addr-line><![CDATA[ Holguín]]></addr-line>
<country>Cuba</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Gobierno Municipal de Calixto García  ]]></institution>
<addr-line><![CDATA[ Holguín]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2021</year>
</pub-date>
<volume>33</volume>
<numero>2</numero>
<fpage>25</fpage>
<lpage>37</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2224-79202021000200025&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2224-79202021000200025&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2224-79202021000200025&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN  Antecedentes: La finca campesina se conduce con propósitos diferentes a la empresa, sin embargo, su objetivo es económico; por lo que resultaría práctico conocer indicadores para la gestión de su ganadería vacuna. Objetivo. Determinar la existencia de elementos de gestión estratégica en una finca vacuna de doble propósito del suroeste de Holguín.  Materiales y Métodos:  Se realizó un estudio de caso de una finca ganadera con flujo zootécnico de doble propósito. Se caracterizó su gestión organizacional mediante una lista de chequeo de la metodología del cuadro de mando integral (CMI) en la cría vacuna.  Resultados:  El sistema de trabajo está dividido por propósitos. El hato lechero desempeña una labor estratégica, mientras el de crecimiento-ceba juega un rol táctico. Sobre la visión y estrategia se seleccionó &#8220;elevación de la tasa de retorno por cabeza&#8221;. La perspectiva financiera emplea la &#8220;tasa de concepción&#8221; que no es financiero. En la Cliente se prefiere &#8220;porcentaje de ganado que califica para una determinada categoría&#8221;, con la categoría primera para el 80% de los animales de la venta anual. En Procesos internos el &#8220;costo unitario&#8221; constituye la medida, que ante las restricciones ambientales requiere un manejo innovador. La Formación y crecimiento seleccionó la &#8220;tasa de concepción&#8221;, que no se relaciona con las habilidades de los equipos de trabajo.  Conclusiones:  La finca posee elementos de gestión estratégica que subyacen en la práctica y no muestra una racionalidad campesina distinta; aspectos que sirven para reflexionar sobre la innovación institucional y el aprendizaje social en el sector.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT  Background: A country farm has purposes different from a company; however, since the former pursues an economic goal, knowing the cattle management indicators could be useful.  Aim. To determine the existence of strategic management elements on a dual-purpose cattle farm in southwestern Holguin province.  Materials and Methods:  A case study was conducted on a cattle farm with a dual-purpose zootechnical flow. Organizational management was characterized through a check list by means of a balanced scorecard for cattle raising.  Results:  The work system was divided into purposes. The dairy herd had a strategic role, whereas the growing-fattening herd has a tactical role. The increase of return rate by cattle head was chosen according to the vision and strategy. The financial perspective was based on the rate of conception, which is not financial. For customer perspective, the percentage of cattle that qualifies for a particular category, with the first category covering 80% of the annual animal sale, was chosen. In the internal process perspective, unit cost was used, which in face of environmental constraints requires innovating management. The formation and growth perspective comprised the rate of conception, which is unrelated to the skills of the work teams.  Conclusions:  The farm has practical underlying strategic management elements, and shows no distinct farmer rationality, which help reflect on institutional innovation and social learning in this sector.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[actitudes]]></kwd>
<kwd lng="es"><![CDATA[agricultores]]></kwd>
<kwd lng="es"><![CDATA[economía agrícola]]></kwd>
<kwd lng="es"><![CDATA[perspectiva y situación agrícola]]></kwd>
<kwd lng="es"><![CDATA[productividad]]></kwd>
<kwd lng="en"><![CDATA[attitudes]]></kwd>
<kwd lng="en"><![CDATA[farmers]]></kwd>
<kwd lng="en"><![CDATA[agricultural economy and agricultural situation]]></kwd>
<kwd lng="en"><![CDATA[productivity]]></kwd>
</kwd-group>
</article-meta>
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