<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2227-1899</journal-id>
<journal-title><![CDATA[Revista Cubana de Ciencias Informáticas]]></journal-title>
<abbrev-journal-title><![CDATA[Rev cuba cienc informat]]></abbrev-journal-title>
<issn>2227-1899</issn>
<publisher>
<publisher-name><![CDATA[Editorial Ediciones Futuro]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2227-18992020000400191</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Aplicación de técnicas de inteligencia de negocios y análisis de datos en el entorno empresarial cubano: retos y perspectivas]]></article-title>
<article-title xml:lang="en"><![CDATA[Application of business intelligence and data analysis techniques in the Cuban business environment: challenges and perspectives]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[García Pérez]]></surname>
<given-names><![CDATA[Ana María]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Empresa de Aplicaciones Informáticas DESOFT.  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<volume>14</volume>
<numero>4</numero>
<fpage>191</fpage>
<lpage>209</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2227-18992020000400191&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2227-18992020000400191&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2227-18992020000400191&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Se presenta una caracterización del uso de sistemas informáticos para la gestión y dirección empresarial en Cuba, mostrando las fortalezas y debilidades actuales. Se presenta un recorrido cronológico en cuanto a herramientas para la inteligencia de negocios y análisis de datos en el mundo, identificando las mas utilizadas. Se presenta al sistema BIMAS, un sistema ejecutivo para la planificación de estrategias y el seguimiento a su ejecución, desarrollado por DESOFT, con las propuestas de su evolución futura. Se concluye la carencia de demanda de este tipo de soluciones en el país y la necesidad de contar con las mismas para aumentar la eficacia y eficiencia de la gestión empresarial.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT A characterization of the use of computer systems for business management and direction in Cuba is presented, showing the current strengths and weaknesses. A chronological tour of tools for business intelligence and data analysis in the world is presented, identifying the most used. The BIMAS system is presented, an executive system for planning strategies and monitoring their execution, developed by DESOFT, with proposals for their future evolution. The lack of demand for this type of solutions in the country and the need to have them to increase the effectiveness and efficiency of business management is concluded.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[inteligencia de negocios]]></kwd>
<kwd lng="es"><![CDATA[cuadros de mando]]></kwd>
<kwd lng="es"><![CDATA[análisis de datos]]></kwd>
<kwd lng="es"><![CDATA[gestión empresarial apoyada en herramientas informáticas]]></kwd>
<kwd lng="en"><![CDATA[business intelligence]]></kwd>
<kwd lng="en"><![CDATA[dashboards]]></kwd>
<kwd lng="en"><![CDATA[data analysis]]></kwd>
<kwd lng="en"><![CDATA[business management supported by computer tools]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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