<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2304-0106</journal-id>
<journal-title><![CDATA[Anales de la Academia de Ciencias de Cuba]]></journal-title>
<abbrev-journal-title><![CDATA[Anales de la ACC]]></abbrev-journal-title>
<issn>2304-0106</issn>
<publisher>
<publisher-name><![CDATA[Academia de Ciencias de Cuba]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2304-01062021000300032</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La comunicación y la motivación de la conducta en la construcción subjetiva de la percepción de riesgo. A propósito de la pandemia de COVID-19.]]></article-title>
<article-title xml:lang="en"><![CDATA[Communication and behavioral motivation in the subjective construction of risk perception. About the COVID-19 pandemic]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Román Hernández]]></surname>
<given-names><![CDATA[Enrique Joaquín]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Román Hernández]]></surname>
<given-names><![CDATA[Jorge Juan]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
<xref ref-type="aff" rid="Aaf"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de La Habana Facultad de Comunicación ]]></institution>
<addr-line><![CDATA[ La Habana]]></addr-line>
<country>Cuba</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Ciencias Médicas de La Habana  ]]></institution>
<addr-line><![CDATA[ La Habana]]></addr-line>
<country>Cuba</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Academia de Ciencias de Cuba  ]]></institution>
<addr-line><![CDATA[ La Habana]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<volume>11</volume>
<numero>3</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2304-01062021000300032&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2304-01062021000300032&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2304-01062021000300032&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La percepción de riesgo es un concepto fundamental en las acciones de prevención en la salud. La información emitida es importante, pero su efectividad depende de cómo se genere, se transmita, se reciba y se procese por las personas. El emisor tiene control sobre los dos primeros elementos, no así sobre los restantes. La persona no es un ser pasivo, a expensas de las influencias externas. La persona activamente interpreta los mensajes recibidos en función de sus intereses, experiencias, contextos, expectativas, miedos, etc. Integra su experiencia con la información consumida y configura su propia noción del riesgo. Este proceso, que los autores denominan &#8220;subjetivación del riesgo&#8221; condiciona la elaboración de la conducta. Ambos procesos, el comunicativo y la subjetivación del riesgo conformarán su &#8220;percepción de riesgo&#8221; y su conducta. Obviar los elementos que determinan la eficiencia de la comunicación y la subjetivación del riesgo puede reducir los efectos de las acciones de prevención.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The perception of risk constitutes a fundamental concept in prevention actions in health. The information issued is important, but its effectiveness depends on how it is generated, transmitted, received and processed by people. The issuer has control over the first two elements, but not over the rest. The person is not a passive being, at the expense of external influences. The person actively interprets the messages received based on their interests, experiences, contexts, expectations, fears, etc. Integrate his experience with the information consumed and configure his notion of risk. This process, which the authors call "risk subjectivities" conditions the development of behavior. Both processes, communication and subjectivities of risk, will make up your &#8220;risk perception&#8221; and your behavior. Ignoring the elements that determine the efficiency of communication and the subjectivities of risk can reduce the effects of prevention actions.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Percepción de riesgo]]></kwd>
<kwd lng="es"><![CDATA[riesgo]]></kwd>
<kwd lng="es"><![CDATA[comunicación]]></kwd>
<kwd lng="es"><![CDATA[subjetividad]]></kwd>
<kwd lng="en"><![CDATA[Risk perception]]></kwd>
<kwd lng="en"><![CDATA[risk]]></kwd>
<kwd lng="en"><![CDATA[communication]]></kwd>
<kwd lng="en"><![CDATA[subjectivity]]></kwd>
</kwd-group>
</article-meta>
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