<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2306-9155</journal-id>
<journal-title><![CDATA[Retos de la Dirección]]></journal-title>
<abbrev-journal-title><![CDATA[Rev retos]]></abbrev-journal-title>
<issn>2306-9155</issn>
<publisher>
<publisher-name><![CDATA[Centro de Estudios de Dirección Empresarial Territorial de la Universidad de Camagüey Ignacio Agramonte Loynaz]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2306-91552019000200229</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La orientación del comportamiento humano en las instituciones de educación superior]]></article-title>
<article-title xml:lang="en"><![CDATA[Human Behavior Orientation in Higher Education Institutions]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Tristá Pérez]]></surname>
<given-names><![CDATA[Boris]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de La Habana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2019</year>
</pub-date>
<volume>13</volume>
<numero>2</numero>
<fpage>229</fpage>
<lpage>245</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2306-91552019000200229&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2306-91552019000200229&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2306-91552019000200229&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN En el presente trabajo se sistematizan distintos paradigmas y formas que se han utilizado para la orientación del comportamiento humano en las organizaciones y sus especificaciones en instituciones de educación superior, a partir del desarrollo de distintos elementos de contextos: sociales, económicos, culturales y epistemológicos. El artículo resalta que estos desarrollos no pueden verse como visiones excluyentes de teorías y enfoques precedentes, sino como actualizaciones, ampliaciones, superposiciones, en los que no se niega el pasado, sino que se reinserta en una nueva dimensión de ajuste a la realidad. Se concluye que en la contemporaneidad, la orientación del comportamiento humano adopta un enfoque integrador y a la vez contingencial, pues en las entidades de docencia superior se encuentran elementos de sus distintas formas y, en muchos casos, formas claramente diferenciadas para distintas actividades dentro de un enfoque de contingencia.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Various paradigms and forms used to orient human behavior in organizations, and their specifications in higher education institutions were systematized in this study. It relied on developing different elements of social, economic, cultural, and epistemological contexts. Emphasis is made on the fact that these developments cannot be seen as excluding visions of previous theories and approaches, but as an update, broadening, and overlapping which takes from the past, and re-introduces a new adjusted dimension to reality. It was concluded that orientation of human behavior today assumes an integrated and contingency approach. The Cuban institutions of higher education include elements of their distinct forms, and in many cases, clearly differentiated forms for different activities within a contingency approach.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[organizaciones]]></kwd>
<kwd lng="es"><![CDATA[comportamiento humano]]></kwd>
<kwd lng="es"><![CDATA[educación superior]]></kwd>
<kwd lng="en"><![CDATA[organizations]]></kwd>
<kwd lng="en"><![CDATA[human behavior]]></kwd>
<kwd lng="en"><![CDATA[higher education]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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