<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2306-9155</journal-id>
<journal-title><![CDATA[Retos de la Dirección]]></journal-title>
<abbrev-journal-title><![CDATA[Rev retos]]></abbrev-journal-title>
<issn>2306-9155</issn>
<publisher>
<publisher-name><![CDATA[Centro de Estudios de Dirección Empresarial Territorial de la Universidad de Camagüey Ignacio Agramonte Loynaz]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2306-91552021000100001</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Innovación de productos turísticos en instalaciones hoteleras. Un procedimiento desde los sistemas adaptativos complejos]]></article-title>
<article-title xml:lang="en"><![CDATA[Innovation of Touristic Products in Resorts, A Procedure Based on Complex Adaptative Systems]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Carballo Cruz]]></surname>
<given-names><![CDATA[Edianny]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Betancourt García]]></surname>
<given-names><![CDATA[María E]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Carballo Ramos]]></surname>
<given-names><![CDATA[Elme E]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Ciego de Ávila Máximo Gómez Báez  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Camagüey Ignacio Agramonte Loynaz Centro de Estudios Multidisciplinarios del Turismo ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<volume>15</volume>
<numero>1</numero>
<fpage>1</fpage>
<lpage>26</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2306-91552021000100001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2306-91552021000100001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2306-91552021000100001&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN  Objetivo:  Diseñar un procedimiento de innovación de productos turísticos desde un enfoque de sistemas adaptativos complejos para la generación de nuevos y mejorados productos.  Métodos:  Se utilizaron métodos teóricos como el histórico-lógico, el análisis-síntesis y la inducción-deducción; métodos empíricos como la entrevista, la observación y la encuesta. Se empleó la técnica de trabajo en grupo mediante estructuras paralelas de aprendizaje o equipos, cuyo funcionamiento facilitó la capacitación, el aprendizaje y la innovación. Además se usaron técnicas de inteligencia computacional, específicamente reglas de asociación y cadenas de Markov para generar secuencias de innovación. Principales resultados: Se diseñó un procedimiento que, basado en los sistemas adaptativos complejos, genera características adaptativas que modifican y adecuan la secuencia de la innovación a la instalación hotelera, apoyado en el software SAC-InnoTour elaborado para estos fines. Su aplicación en el Hotel Meliá Cayo Coco permitió desarrollar nuevos o mejorados productos, así como identificar ventajas competitivas que contribuyeron a la diferenciación y satisfacción de los clientes en el hotel.  Conclusiones:  El procedimiento funciona como un sistema adaptativo complejo porque genera características adaptativas que modifican su estructura, lo cual se evidenció en la secuencia de innovación generada con el software. La aplicación del procedimiento en el hotel seleccionado, corroboró su validez práctica a partir de su pertinencia y el cumplimiento de los objetivos de trabajo planeados.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT  Aim:  To design an innovating procedure of touristic products using a complex adaptative system approach to generate new and improved products.  Methods:  Theoretical methods, such as the historical-logical, analysis and synthesis, and induction-deduction methods were used. Empirical methods like interview, observation, and survey were used as well. Team working was the technique used, through parallel learning structures or teams, whose role facilitated training, learning, and innovation. Besides, computerized intelligence techniques were used, particularly association rules, and Markov chains, to generate innovation sequences.  Main results:  A procedure relying on complex adaptative systems was designed, which can generate adaptative characteristics that modify and adapt innovation sequencing to resort hotels, based on SAC-InnoTour software designed for this purpose. Implementation at Melia Cayo Coco Resort permitted the development of new or improved products, and to identify the competitive advantages that contributed to customer differentiation and satisfaction.  Conclusions:  The procedure works as a complex adaptative system, since it generates adaptative characteristics that modify the structure, which was observed in the innovation sequence produced with the software. The implementation of this procedure at the chosen resort, corroborated its practical validity, based on its pertinence and the fulfillment of the set work objectives.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[innovación]]></kwd>
<kwd lng="es"><![CDATA[producto turístico]]></kwd>
<kwd lng="es"><![CDATA[sistemas adaptativos complejos]]></kwd>
<kwd lng="en"><![CDATA[innovation]]></kwd>
<kwd lng="en"><![CDATA[touristic product]]></kwd>
<kwd lng="en"><![CDATA[complex adaptative systems]]></kwd>
</kwd-group>
</article-meta>
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