<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2307-2113</journal-id>
<journal-title><![CDATA[Revista Cubana de Información en Ciencias de la Salud]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. cuba. inf. cienc. salud]]></abbrev-journal-title>
<issn>2307-2113</issn>
<publisher>
<publisher-name><![CDATA[Centro Nacional de Información de Ciencias MédicasEditorial Ciencias Médicas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2307-21132019000100004</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[O uso da lei de acesso à informação no processo de inteligência competitiva no contexto da saúde privada no Brasil: uma análise na SulAmérica Seguros]]></article-title>
<article-title xml:lang="es"><![CDATA[El uso de la ley de acceso a la información en el procedimiento de inteligencia competitiva en el contexto de la salud privada en Brasil: un análisis de SulAmérica Seguros]]></article-title>
<article-title xml:lang="en"><![CDATA[Use of access to information law in the process of competitive intelligence in the context of the private health in Brasil: an analysis in SulAmerica Insurance]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bitencourt Jorge]]></surname>
<given-names><![CDATA[Carlos Francisco]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Marinho do Nascimento]]></surname>
<given-names><![CDATA[Natália]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ferreira de Souza]]></surname>
<given-names><![CDATA[Juliete Susan]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Santarém]]></surname>
<given-names><![CDATA[Vinícius]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pomim Valentim]]></surname>
<given-names><![CDATA[Marta Lígia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[de Carvalho Pazin Vitoriano]]></surname>
<given-names><![CDATA[Marcia Cristina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade de Marília (UNIMAR) Universidade Estadual Paulista "Júlio de Mesquita Filho" (UNESP) ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brasil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade Estadual Paulista "Júlio de Mesquita Filho" (UNESP)  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brasil</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidade Metodista de Piracicaba (UNIMEP)  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brasil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>03</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>03</month>
<year>2019</year>
</pub-date>
<volume>30</volume>
<numero>1</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2307-21132019000100004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2307-21132019000100004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2307-21132019000100004&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO O uso de informação e conhecimento é essencial para que o processo de inteligência competitiva ocorra em ambientes empresariais. Considera-se que, com o advento da Lei 12.527 - Lei de Acesso à Informação, novas perspectivas no que tange ao acesso à informação surgiram, tendo em vista que todos os órgãos públicos e instituições privadas que recebem dinheiro governamental devem obrigatoriamente disponibilizar as informações de interesse público à sociedade. No entanto, muitos segmentos econômicos desconhecem essa nova possibilidade lícita de obter informações para o negócio. Nessa perspectiva, evidencia-se a importância do uso das informações disponibilizadas pelos órgãos públicos, por meio da Lei de Acesso à Informação, no processo decisório e nas atividades relacionadas ao processo de inteligência competitiva organizacional. A pesquisa é de natureza qualitativa do tipo bibliográfica, cujo método &#8220;Estudo de Caso&#8221; se refere à empresa SulAmérica Seguros, como apresentado no 7th SCIP Latin America Summit, evento de inteligência competitiva voltado ao setor empresarial. Como resultado, evidenciou-se que a implementação da Lei de Acesso à Informação propiciou à empresa utilizar informações advindas da prospecção e monitoramento informacional em seu processo de inteligência competitiva, gerando diferenciais importantes para o negócio.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El uso de la información y del conocimiento es esencial para que el proceso de inteligencia competitiva ocurra en entornos empresariales. Se considera que con el advenimiento de la Ley 12.527, Ley de Acceso a la Información, surgieron nuevas perspectivas en lo que se refiere al acceso a la información, teniendo en cuenta que todos los organismos públicos e instituciones privadas que reciben dinero gubernamental deben obligatoriamente hacer que las informaciones de interés público estén disponibles a la sociedad. Sin embargo, muchos segmentos económicos desconocen esta nueva posibilidad lícita de obtener información para el negocio. En esta perspectiva, se evidencia la importancia del uso de las informaciones disponibles por los organismos públicos, por medio de la Ley de Acceso a la Información, en el proceso decisorio y en las actividades relacionadas con el proceso de inteligencia competitiva organizacional. La investigación es de naturaleza cualitativa del tipo bibliográfica, cuyo método &#8220;Estudio de Caso&#8221; se refiere a la Empresa SulAmérica Seguros, como el presentado en el 7º SCIP Latin America Summit, evento de inteligencia competitiva volcado al sector empresarial. Como resultado, se evidenció que la implementación de la Ley de Acceso a la Información propició a la empresa utilizar información proveniente de la prospección y del monitoreo informacional en su proceso de inteligencia competitiva, lo que generó diferenciales importantes para el negocio.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The use of information and knowledge is essential for the competitive intelligence process occurs in enterprise environments. It is considered that with the enactment of Law 12.527 - Information Access Law, new perspectives in regard to the access to information arose having in mind that all public agencies and private institutions that receive government money should necessarily provide information from public interest to society. However, many economic segments unaware of this new possibility of licit get information for the business. From this perspective, it highlights the importance of using available information from public agencies, through the Information Access Law, in decision making process and in activities related to organizational competitive intelligence process. The research is qualitative nature, bibliographical type, whose method &#8220;Case Study&#8221; refers to SulAmerica Insurance Company, presented at the 7th SCIP Latin America Summit, competitive intelligence event focused on the business sector. As a result, it was evidenced that the implementation of Information Access Law, propitiated the company to use stemming from scanning and monitoring information in the competitive intelligence process, generating important differentials for business.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Lei de Acesso à Informação]]></kwd>
<kwd lng="pt"><![CDATA[dados abertos]]></kwd>
<kwd lng="pt"><![CDATA[inteligência competitiva]]></kwd>
<kwd lng="pt"><![CDATA[informação em saúde]]></kwd>
<kwd lng="pt"><![CDATA[saúde privada]]></kwd>
<kwd lng="es"><![CDATA[Ley de acceso a la información]]></kwd>
<kwd lng="es"><![CDATA[datos abiertos]]></kwd>
<kwd lng="es"><![CDATA[inteligencia competitiva]]></kwd>
<kwd lng="es"><![CDATA[información en salud]]></kwd>
<kwd lng="es"><![CDATA[salud privada]]></kwd>
<kwd lng="en"><![CDATA[Information Access Law]]></kwd>
<kwd lng="en"><![CDATA[open data]]></kwd>
<kwd lng="en"><![CDATA[competitive intelligence]]></kwd>
<kwd lng="en"><![CDATA[health information]]></kwd>
<kwd lng="en"><![CDATA[private health]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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