<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2307-2113</journal-id>
<journal-title><![CDATA[Revista Cubana de Información en Ciencias de la Salud]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. cuba. inf. cienc. salud]]></abbrev-journal-title>
<issn>2307-2113</issn>
<publisher>
<publisher-name><![CDATA[Centro Nacional de Información de Ciencias MédicasEditorial Ciencias Médicas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2307-21132020000200003</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La otra cara de la información: la desinformación y la información imprecisa como retos para la gestión de la información institucional]]></article-title>
<article-title xml:lang="en"><![CDATA[The other side of information: misinformation and inaccurate information as challenges to institutional information management]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ponjuán Dante]]></surname>
<given-names><![CDATA[Gloria]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Torres Ponjuán]]></surname>
<given-names><![CDATA[Déborah]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de La Habana Facultad de Comunicación Dpto. Ciencias de la Información]]></institution>
<addr-line><![CDATA[La Habana ]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>01</day>
<month>06</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>01</day>
<month>06</month>
<year>2020</year>
</pub-date>
<volume>31</volume>
<numero>2</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2307-21132020000200003&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2307-21132020000200003&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2307-21132020000200003&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Este trabajo pretendió abordar un problema muy actual de los sistemas de información relativo a la calidad de la información, principalmente en sus manifestaciones de desinformación y de información imprecisa, así como lo relativo a los vacíos de información. Se realizó una conceptualización de estas manifestaciones a partir de un análisis documental, tomando el criterio de autores contemporáneos de gran relevancia. Se consideraron algunos atributos de estas manifestaciones y el modelo de Karlova-Fisher relativo a su difusión social. Se valoraron las características de estas manifestaciones y el efecto que puede provocar en la toma de decisiones, así como en el manejo de la información en las instituciones. Se concluye con los retos que estas constituyen para la gestión de información institucional, entre los que se incluyen, por su importancia, algunos ajustes en la alfabetización informacional.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The purpose of the study was to address a very current problem faced by information systems which has to do with information quality, mainly as manifested by misinformation and inaccurate information, and information gaps. Conceptualization of these manifestations was based on document analysis, taking into account the opinions of contemporary authors of great relevance. Some attributes of these manifestations were considered, as well as their social diffusion following the Karlova-Fisher model. An evaluation was conducted of the characteristics of the manifestations and their potential effect on decision making and information management at institutions. An analysis was also performed of the challenges posed by these manifestations to institutional information management, including, due to their importance, some adjustments to information literacy.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Información]]></kwd>
<kwd lng="es"><![CDATA[desinformación]]></kwd>
<kwd lng="es"><![CDATA[información imprecisa]]></kwd>
<kwd lng="es"><![CDATA[calidad de la información]]></kwd>
<kwd lng="es"><![CDATA[difusión social de la información]]></kwd>
<kwd lng="es"><![CDATA[gestión de información]]></kwd>
<kwd lng="es"><![CDATA[alfabetización informacional]]></kwd>
<kwd lng="en"><![CDATA[Information]]></kwd>
<kwd lng="en"><![CDATA[misinformation]]></kwd>
<kwd lng="en"><![CDATA[inaccurate information]]></kwd>
<kwd lng="en"><![CDATA[information quality]]></kwd>
<kwd lng="en"><![CDATA[social diffusion of information]]></kwd>
<kwd lng="en"><![CDATA[information management]]></kwd>
<kwd lng="en"><![CDATA[information literacy]]></kwd>
</kwd-group>
</article-meta>
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