<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2307-2113</journal-id>
<journal-title><![CDATA[Revista Cubana de Información en Ciencias de la Salud]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. cuba. inf. cienc. salud]]></abbrev-journal-title>
<issn>2307-2113</issn>
<publisher>
<publisher-name><![CDATA[Centro Nacional de Información de Ciencias MédicasEditorial Ciencias Médicas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2307-21132021000300004</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Impacto del aislamiento social por COVID-19 en los hábitos de consumo de los medios de comunicación en Perú]]></article-title>
<article-title xml:lang="en"><![CDATA[Impact of social isolation by COVID-19 on media consumption habits in Peru]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Alania Contreras]]></surname>
<given-names><![CDATA[Rubén Darío]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[de la Cruz]]></surname>
<given-names><![CDATA[Mauro Rafaele]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Márquez Álvarez]]></surname>
<given-names><![CDATA[Gianino Luis]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Quinte Rodríguez]]></surname>
<given-names><![CDATA[Silvia Liseti]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ríos Cataño]]></surname>
<given-names><![CDATA[Claudia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Continental  ]]></institution>
<addr-line><![CDATA[ Huancayo]]></addr-line>
<country>Perú</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2021</year>
</pub-date>
<volume>32</volume>
<numero>3</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2307-21132021000300004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2307-21132021000300004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2307-21132021000300004&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La investigación tuvo como objetivo determinar el impacto del aislamiento social por COVID-19 en los hábitos de consumo de los medios de comunicación de la población peruana. El estudio fue descriptivo simple y contó con una muestra de 3 618 personas de entre 18 y 69 años de edad, residentes en el Perú. Se aplicó en forma online un cuestionario tipo Likert de 36 ítems que midieron 6 dimensiones. La validez de contenido del instrumento fue evaluada por 20 expertos, y la validez de constructo y la confiabilidad fueron evaluadas en una muestra piloto de 200 sujetos. Los resultados evidenciaron un impacto positivo del aislamiento social en los hábitos de consumo de los medios de comunicación (54,4 %), que fue más alto en la frecuencia de consumo de los medios de comunicación online (62,2 %); la utilidad de los medios de comunicación (59,1 %); la necesidad de información sobre la COVID-19 (47,7 %); la interactividad a través de los medios de comunicación (43,7%) y la preferencia de los medios comunicación (41,9 %); mientras que el impacto nulo fue preponderante en la frecuencia de consumo de los medios de comunicación offline (46 %) y en la actitud hacia el tratamiento de la información sobre la COVID-19 (48,4 %). Se concluyó que el impacto del aislamiento social por COVID-19 en los hábitos de consumo de los medios de comunicación en la población estudiada fue positivo, con mayor incidencia en los medios online.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The research aimed to determine the impact of social isolation by COVID-19 on the media consumption habits among the Peruvian population. It was a simple descriptive study that included a sample of 3618 people between the ages of 18 and 69, residing in Peru. A Likert questionnaire of 36 items measuring 6 dimensions was applied online; the content validity of the instrument was evaluated by 20 experts, and the construct validity and reliability were evaluated in a pilot sample of 200 subjects. The results showed a positive impact of social isolation on media consumption habits (54,4 %), which was higher in the frequency of online media consumption (62.2 %), the usefulness of the media (59.1 %), the need for information about COVID-19 (47.7 %), the interactivity through the media (43.7 %), and the media preference (41.9%); whereas the null impact was predominant in the frequency of offline media consumption (46 %) and in the attitude towards the treatment of information about COVID-19 (48.4 %). It was concluded that the impact of social isolation by COVID-19 on media consumption habits among the studied population was positive, with greater incidence in online media.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[COVID-19]]></kwd>
<kwd lng="es"><![CDATA[impacto social]]></kwd>
<kwd lng="es"><![CDATA[servicios de información]]></kwd>
<kwd lng="es"><![CDATA[actitud]]></kwd>
<kwd lng="es"><![CDATA[medios de comunicación]]></kwd>
<kwd lng="es"><![CDATA[cuarentena]]></kwd>
<kwd lng="en"><![CDATA[COVID-19]]></kwd>
<kwd lng="en"><![CDATA[social change]]></kwd>
<kwd lng="en"><![CDATA[information services]]></kwd>
<kwd lng="en"><![CDATA[attitude]]></kwd>
<kwd lng="en"><![CDATA[communications media]]></kwd>
<kwd lng="en"><![CDATA[quarantine]]></kwd>
</kwd-group>
</article-meta>
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