<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2310-340X</journal-id>
<journal-title><![CDATA[Cooperativismo y Desarrollo]]></journal-title>
<abbrev-journal-title><![CDATA[Coodes]]></abbrev-journal-title>
<issn>2310-340X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Pinar del Río "Hermanos Saíz Montes de Oca"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2310-340X2020000300409</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Medición de la competitividad empresarial para el desarrollo territorial]]></article-title>
<article-title xml:lang="pt"><![CDATA[Medição da competitividade empresarial para o desenvolvimento territorial]]></article-title>
<article-title xml:lang="en"><![CDATA[Measuring enterprise competitiveness for territorial development]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sarmiento Reyes]]></surname>
<given-names><![CDATA[Yoel Ramón]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Delgado Fernández]]></surname>
<given-names><![CDATA[Mercedes]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Holguín "Oscar Lucero Moya"  ]]></institution>
<addr-line><![CDATA[Holguín ]]></addr-line>
<country>Cuba</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Escuela Superior de Cuadros del Estado y del Gobierno  ]]></institution>
<addr-line><![CDATA[La Habana ]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<volume>8</volume>
<numero>3</numero>
<fpage>409</fpage>
<lpage>424</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2310-340X2020000300409&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2310-340X2020000300409&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2310-340X2020000300409&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN En los modelos de evaluación de la competitividad, existe consenso en que es necesario definir dimensiones, variables e indicadores en dependencia del nivel (país, región, industria o sector y empresas), del contexto y los objetivos que se persigan. La conexión entre la medición de la competitividad a nivel empresarial y los resultados alcanzados en un territorio contribuyen a mejorar la efectividad en la gestión local. El artículo tiene como objetivo definir el sistema de indicadores que permita la medición de la competitividad en las empresas según las dimensiones cliente-mercado, social, técnica, económico-financiera y medioambiental, con sus respectivas variables e indicadores para su aplicación en la provincia de Holguín, Cuba. La comparación del comportamiento de seis empresas de dos sectores (Construcción e Industria) del territorio holguinero permite corroborar la utilidad para los tomadores de decisiones a nivel empresarial y territorial, utilizando el cálculo y la comparación de los indicadores establecidos. También se diseña un experimento y se procesa con el Análisis de Varianza para conocer la incidencia de las dimensiones y sectores en el índice de desempeño de la competitividad empresarial. El sistema diseñado de medición de la competitividad es flexible, dinámico y multidimensional, permite analizar el comportamiento de las empresas con un enfoque integral del desarrollo a nivel provincial.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO Nos modelos de avaliação da competitividade, há consenso quanto à necessidade de definir dimensões, variáveis e indicadores em função do nível (país, região, indústria ou sector e empresas), do contexto e dos objetivos prosseguidos. A ligação entre a medição da competitividade a nível empresarial e os resultados alcançados num território contribui para melhorar a eficácia da gestão local. O objetivo do artigo é definir o sistema de indicadores que permite medir a competitividade das empresas de acordo com as dimensões cliente-mercado, social, técnica, econômico-financeira e ambiental, com as respectivas variáveis e indicadores para a sua aplicação na província de Holguín, Cuba. A comparação do comportamento de seis empresas em dois sectores (Construção e Indústria) no território de Holguín permite-nos corroborar a utilidade para os decisores a nível empresarial e territorial, utilizando o cálculo e a comparação dos indicadores estabelecidos. Uma experiência é também concebida e processada com a Análise de Variância para descobrir o impacto das dimensões e sectores no índice de desempenho da competitividade empresarial. O sistema concebido para medir a competitividade é flexível, dinâmico e multidimensional, permitindo a análise do comportamento das empresas com uma abordagem integral do desenvolvimento a nível provincial.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT In competitiveness evaluation models, there is a consensus that it is necessary to define dimensions, variables and indicators depending on the level (country, region, industry or sector and enterprises), the context and the objectives pursued. The connection between the measurement of competitiveness at the enterprise level and the results achieved in a territory contributes to improving the effectiveness of local management. The objective of this article is to define the system of indicators that allows measuring competitiveness in enterprises according to the customer-market, social, technical, economic-financial and environmental dimensions, with their respective variables and indicators for their application in Holguín Province, Cuba. The comparison of the behavior of six enterprises of two sectors (Construction and Industry) of Holguín's territory allows corroborating the usefulness for decision makers at an enterprise and territorial level, using the calculation and comparison of the established indicators. An experiment is also designed and processed with the Analysis of Variance in order to know the incidence of the dimensions and sectors in the performance index of enterprise competitiveness. The system designed to measure competitiveness is flexible, dynamic and multidimensional. It allows the analysis of the behavior of enterprises with a comprehensive approach to development at the provincial level.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[competitividad]]></kwd>
<kwd lng="es"><![CDATA[dimensiones]]></kwd>
<kwd lng="es"><![CDATA[diseño de experimento]]></kwd>
<kwd lng="es"><![CDATA[indicadores]]></kwd>
<kwd lng="es"><![CDATA[medición]]></kwd>
<kwd lng="es"><![CDATA[variables]]></kwd>
<kwd lng="pt"><![CDATA[competitividade]]></kwd>
<kwd lng="pt"><![CDATA[dimensões]]></kwd>
<kwd lng="pt"><![CDATA[concepção da experiência]]></kwd>
<kwd lng="pt"><![CDATA[indicadores]]></kwd>
<kwd lng="pt"><![CDATA[medição]]></kwd>
<kwd lng="pt"><![CDATA[variáveis]]></kwd>
<kwd lng="en"><![CDATA[competitiveness]]></kwd>
<kwd lng="en"><![CDATA[dimensions]]></kwd>
<kwd lng="en"><![CDATA[experiment design]]></kwd>
<kwd lng="en"><![CDATA[indicators]]></kwd>
<kwd lng="en"><![CDATA[measurement]]></kwd>
<kwd lng="en"><![CDATA[variables]]></kwd>
</kwd-group>
</article-meta>
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