<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2310-340X</journal-id>
<journal-title><![CDATA[Cooperativismo y Desarrollo]]></journal-title>
<abbrev-journal-title><![CDATA[Coodes]]></abbrev-journal-title>
<issn>2310-340X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Pinar del Río "Hermanos Saíz Montes de Oca"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2310-340X2022000300536</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Procedimiento de innovación de productos turísticos para el proceso de coordinación de Bodas y Lunas de Miel]]></article-title>
<article-title xml:lang="pt"><![CDATA[Processo de inovação de produtos turísticos para o processo de coordenação de Casamentos e Lua-de-mel]]></article-title>
<article-title xml:lang="en"><![CDATA[Tourism product innovation procedure for the Wedding and Honeymoon coordination process]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[González Crespo]]></surname>
<given-names><![CDATA[Asiel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Carballo Cruz]]></surname>
<given-names><![CDATA[Edianny]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Carballo Ramos]]></surname>
<given-names><![CDATA[Elme]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Hotel Sol Cayo Coco Dirección de Calidad ]]></institution>
<addr-line><![CDATA[ Ciego de Ávila]]></addr-line>
<country>Cuba</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Ciego de Ávila "Máximo Gómez Báez"  ]]></institution>
<addr-line><![CDATA[Ciego de Ávila ]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<volume>10</volume>
<numero>3</numero>
<fpage>536</fpage>
<lpage>561</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2310-340X2022000300536&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2310-340X2022000300536&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2310-340X2022000300536&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La innovación de productos se conceptualiza como la implementación de nuevos o significativamente mejorados productos o procesos, pudiendo proveer al sector del turismo de un alto grado de valor añadido que contribuya a elevar los niveles de exclusividad y diferenciación de la competencia. El trabajo tiene como objetivo: diseñar un procedimiento de innovación de producto mediante el uso de las funciones y herramientas de este para la satisfacción de los clientes del segmento de Bodas y Lunas de Miel en el Hotel Meliá Jardines del Rey. Se utilizaron métodos teóricos como el histórico-lógico, análisis-síntesis, la inducción-deducción, el método de investigación sistémico y el análisis documental y métodos empíricos como la entrevista, la observación, la encuesta y la medición. Se diseñó un procedimiento de innovación de producto que, utilizando las funciones y herramientas de este, genera nuevos o mejorados productos para la satisfacción de los clientes del segmento de Bodas y Lunas de Miel en el Hotel Meliá Jardines del Rey. El procedimiento propuesto se presenta en tres fases, donde la función vigilar resultó la de mayor impacto en la generación de nuevos y mejorados productos para satisfacción de los clientes. El análisis teórico del proceso de coordinación de Bodas y Lunas de Miel y la innovación de productos turísticos permitieron asumir referentes relacionados con los componentes de la actividad innovadora y revelar, desde las funciones y herramientas de la innovación de productos, el funcionamiento relacional de estos para la satisfacción de los clientes con los nuevos y mejorados productos turísticos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo A inovação de produtos é conceptualizada como a implementação de produtos ou processos novos, ou significativamente melhorados, que podem proporcionar ao sector do turismo um elevado grau de valor acrescentado que contribui para aumentar os níveis de exclusividade e diferenciação em relação à concorrência. O objectivo do trabalho é conceber um procedimento de inovação do produto utilizando funções e ferramentas do produto para a satisfação dos clientes no segmento de Casamentos e Lua-de-mel no Hotel Meliá Jardines del Rey. Métodos teóricos tais como histórico-lógico, análise-síntese, indução-dedução, método de investigação sistémica e análise documental; foram utilizados métodos empíricos tais como entrevista, observação, levantamento e medição. Foi concebido um procedimento de inovação de produto que, utilizando as funções e ferramentas do produto, gera produtos novos ou melhorados para a satisfação dos clientes do segmento de Casamentos e Lua-de-mel no Hotel Meliá Jardines del Rey. O procedimento proposto é apresentado em três fases em que a função de monitorização teve o maior impacto na geração de produtos novos e melhorados para a satisfação do cliente. A análise teórica do processo de coordenação de casamentos e luas-de-mel e a inovação dos produtos turísticos permitiu assumir referências relacionadas com os componentes da atividade inovadora e revelar, a partir das funções e ferramentas da inovação dos produtos, o funcionamento relacional destes para a satisfação dos clientes com os novos e melhorados produtos turísticos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Product innovation is conceptualized as the implementation of new or significantly improved products or processes, which can provide the tourism sector with a high degree of added value that contributes to raising the levels of exclusivity and differentiation of the competition. The objective of this work is to design a product innovation procedure through the use of its functions and tools for the satisfaction of customers in the Wedding and Honeymoon segment at the Hotel Meliá Jardines del Rey. Theoretical methods such as historical-logical, analysis-synthesis, induction-deduction, systemic research method and documentary analysis and empirical methods such as interview, observation, survey and measurement were used. A product innovation procedure was designed that, using the product's functions and tools, generates new or improved products for the satisfaction of customers in the Wedding and Honeymoon segment at the Hotel Meliá Jardines del Rey. The proposed procedure is presented in three phases, where the function monitoring had the greatest impact on the generation of new and improved products for customer satisfaction. The theoretical analysis of the coordination process of Weddings and Honeymoons and the innovation of tourism products allowed to assume references related to the components of the innovative activity and to reveal, from the functions and tools of the innovation of products, the relational functioning of these for the satisfaction of the clients with the new and improved tourism products.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[funciones y herramientas de la innovación de producto]]></kwd>
<kwd lng="es"><![CDATA[proceso de coordinación de Bodas y Lunas de Miel]]></kwd>
<kwd lng="es"><![CDATA[satisfacción]]></kwd>
<kwd lng="pt"><![CDATA[funções e instrumentos de inovação de produto]]></kwd>
<kwd lng="pt"><![CDATA[processo de coordenação de casamento e lua-de-mel]]></kwd>
<kwd lng="pt"><![CDATA[satisfação]]></kwd>
<kwd lng="en"><![CDATA[product innovation functions and tools]]></kwd>
<kwd lng="en"><![CDATA[Wedding and Honeymoon coordination process]]></kwd>
<kwd lng="en"><![CDATA[satisfaction]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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<year>2007</year>
<publisher-name><![CDATA[Universidad de Matanzas "Camilo Cienfuegos"]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
