<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2411-9970</journal-id>
<journal-title><![CDATA[Alcance]]></journal-title>
<abbrev-journal-title><![CDATA[ARCIC]]></abbrev-journal-title>
<issn>2411-9970</issn>
<publisher>
<publisher-name><![CDATA[Facultad de Comunicación, Universidad de La Habana.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2411-99702018000300153</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[#MakeAmericaHateAgain. Análisis del discurso político de Donald Trump en Twitter]]></article-title>
<article-title xml:lang="en"><![CDATA[#MakeAmericaHateAgain. Analysis of Donald Trump's political discourse on Twitter]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Soler Milánes]]></surname>
<given-names><![CDATA[Laydis]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gómez Masjuán]]></surname>
<given-names><![CDATA[Miguel Ernesto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Revista digital Cubahora  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Cuba</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de La Habana Facultad de Comunicación ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<volume>7</volume>
<numero>18</numero>
<fpage>153</fpage>
<lpage>172</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2411-99702018000300153&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2411-99702018000300153&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2411-99702018000300153&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN En las elecciones de 2016 en Estados Unidos, las redes sociales digitales fueron utilizadas por los políticos como un canal clave para compartir sus intereses e informar a sus seguidores sobre la campaña y proyectos de gobierno. Este artículo analiza el discurso político del magnate Donald J. Trump, en su perfil @realDonaldTrump en Twitter, desde su nominación como candidato del Partido Republicano el 21 de julio hasta su elección como el 45 presidente de los Estados Unidos de América, el 8 de noviembre.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT In US Election 2016, digital social networks were used by politicians as a key channel to share their interests and inform their followers about the campaign and government projects. This article analyzes the political discourse of Donald J. Trump, in his profile @ realDonaldTrump on Twitter, since his nomination as a candidate of the Republican Party on July 21st until his election as the 45th president of the United States of America, on November 8th.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[comunicación política]]></kwd>
<kwd lng="es"><![CDATA[discurso político]]></kwd>
<kwd lng="es"><![CDATA[redes sociales]]></kwd>
<kwd lng="es"><![CDATA[Twitter]]></kwd>
<kwd lng="es"><![CDATA[ciberpolítica]]></kwd>
<kwd lng="en"><![CDATA[political communication]]></kwd>
<kwd lng="en"><![CDATA[social media]]></kwd>
<kwd lng="en"><![CDATA[cyberpolitics]]></kwd>
<kwd lng="en"><![CDATA[Twitter]]></kwd>
<kwd lng="en"><![CDATA[political discourse]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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