<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0253-9276</journal-id>
<journal-title><![CDATA[Universidad de La Habana]]></journal-title>
<abbrev-journal-title><![CDATA[UH]]></abbrev-journal-title>
<issn>0253-9276</issn>
<publisher>
<publisher-name><![CDATA[Dirección de Publicaciones Académicas de la Universidad de La Habana (Editorial UH) ]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0253-92762022000300004</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Propuesta de acciones estratégicas para la adecuada gestión de entidades de ocio: Varadero Golf Club, Cuba]]></article-title>
<article-title xml:lang="en"><![CDATA[Proposal of Strategic Actions for the Adequate Management of Leisure Establishments: Varadero Golf Club, Cuba]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Espinosa Cuartas]]></surname>
<given-names><![CDATA[Miguel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gutierrez Leyva]]></surname>
<given-names><![CDATA[Juan Ernesto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sánchez Romero]]></surname>
<given-names><![CDATA[Yudiht]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Contino Rodríguez]]></surname>
<given-names><![CDATA[Diana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de La Habana Facultad de Turismo ]]></institution>
<addr-line><![CDATA[La Habana ]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<numero>295</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S0253-92762022000300004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S0253-92762022000300004&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S0253-92762022000300004&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El propósito del trabajo fue determinar las acciones necesarias para la adecuada gestión turística de la entidad Varadero Golf Club. Para ello se desarrollaron tres etapas: la fundamentación de las bases teórico metodológicas que sustentan la investigación, la caracterización de la gestión de la entidad turística y finalmente la formulación de acciones de gestión turística para entidades de ocio y recreación, desde una perspectiva integral y sostenible. En la investigación primó la consulta a especialistas y la ponderación y evaluación de criterios especializados en Talleres de Acción Participación; lo que derivó que la gestión del Varadero Golf Club presenta grandes ineficiencias que, aunadas a las amenazas del entorno, hacen necesaria la aplicación de una estrategia de supervivencia. Asimismo, propone aplicar acciones estratégicas que devengan en mejores resultados para la gestión de la entidad en el corto, mediano y largo plazo, y de esta forma revertir la situación negativa que atraviesa la entidad.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The purpose of the work was to determine the necessary actions for the adequate management of the Varadero Golf Club. The investigation was divided in three stages: the review and formulation of the methodological theoretical bases that support the research, the management characterization of the tourist entity and finally, the formulation of tourist management actions for leisure and recreation entities, from an integral and sustainable perspective. In the research, consultation with specialists and the weighting and evaluation of specialized criteria in Participation Action Groups prevailed; which derived that the management of the Varadero Golf Club presents great inefficiencies that, together with the threats of the environment, make the application of a survival strategy necessary. It proposes to apply strategic actions that lead to better results for the management of the entity in the short, medium and long term, and in this way reverse the negative situation.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[turismo de golf]]></kwd>
<kwd lng="es"><![CDATA[gestión]]></kwd>
<kwd lng="es"><![CDATA[entidad turística]]></kwd>
<kwd lng="es"><![CDATA[planeación estratégica]]></kwd>
<kwd lng="en"><![CDATA[golf tourism]]></kwd>
<kwd lng="en"><![CDATA[management]]></kwd>
<kwd lng="en"><![CDATA[tourist entity]]></kwd>
<kwd lng="en"><![CDATA[strategic planning]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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