<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0864-3466</journal-id>
<journal-title><![CDATA[Revista Cubana de Salud Pública]]></journal-title>
<abbrev-journal-title><![CDATA[Rev Cub Sal Públ]]></abbrev-journal-title>
<issn>0864-3466</issn>
<publisher>
<publisher-name><![CDATA[Editorial Ciencias Médicas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0864-34662022000400008</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Vacunación contra la COVID-19, comportamiento humano y política pública analizados desde la economía conductual]]></article-title>
<article-title xml:lang="en"><![CDATA[Vaccination Against COVID-19: Human Behavior and Public Policy Analyzed from Behavioral Economics]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pérez Martínez]]></surname>
<given-names><![CDATA[Armenio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rodríguez Fernández]]></surname>
<given-names><![CDATA[Aimara]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Laica Vicente Rocafuerte de Guayaquil (ULVR)  ]]></institution>
<addr-line><![CDATA[ Guayaquil]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<volume>48</volume>
<numero>4</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S0864-34662022000400008&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S0864-34662022000400008&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S0864-34662022000400008&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La importancia de la vacunación para afrontar la pandemia de la COVID-19 que ha causado millones de muertes y cientos de millones de contagios, es determinante en el enfrentamiento del virus causal, sin embargo, la decisión de muchas personas de no vacunarse ha dado al traste con la política pública en materia de salud. Con el objetivo de develar el conocimiento sobre economía conductual que permite inducir mediante el diseño de las intervenciones conductuales, una modificación favorable del comportamiento en quienes deciden no vacunarse, se realizó un análisis cualitativo, con los métodos teóricos histórico-lógico y, deductivo e hipotético, del contenido revisado en Google Académico y Scientific Electronic Library Online. Las evidencias demostraron la utilidad de la economía conductual para modificar comportamientos asociados a enfermedades crónicas no trasmisibles y, una posible solución para incrementar la cantidad de personas que se vacunan. La percepción de riesgo e incertidumbre, la cantidad de información, la presión social y varios heurísticos y sesgos cognitivos, son identificados como factores que influyen en la decisión de cada persona. El diseño de las intervenciones conductuales, que se centra en el empleo de los nudges y la metodología &#8220;simple, atractivo, social y a tiempo&#8221; en la arquitectura de la decisión, es una oportunidad para aumentar la cantidad de personas dispuestas a vacunarse.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Society is facing a global pandemic, causing millions of deaths and hundreds of millions of infections. The importance of vaccination to face COVID-19 is decisive in the fight against the virus. However, many people have decided not to get vaccinated, ruining public health policy. The objective of this article is to apply knowledge about behavioral economics in the explanation of the behavior of those who decide not to be vaccinated, as well as the use of decision architecture and nudges for the design of behavioral interventions. The methodology used was qualitative, supported by bibliographic search and content analysis, with theoretical methods such as historical-logical analysis and deductive and hypothetical analysis. Behavioral economics has been used to modify behaviors associated with chronic non communicable diseases, so it can provide a solution to increase the number of people who are inoculated against the virus. The perception of risk and uncertainty, the amount of information and social pressure are identified as factors that influence the decision, as well as various heuristics and cognitive biases. The design of behavioral interventions should employ nudges in the decision architecture, starting from the "simple, attractive, social and timely" methodology as an opportunity to increase the number of people who are vaccinated.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[vacunas]]></kwd>
<kwd lng="es"><![CDATA[infecciones por coronavirus]]></kwd>
<kwd lng="es"><![CDATA[comportamiento]]></kwd>
<kwd lng="es"><![CDATA[ciencias de la conducta]]></kwd>
<kwd lng="en"><![CDATA[vaccines]]></kwd>
<kwd lng="en"><![CDATA[coronavirus infections]]></kwd>
<kwd lng="en"><![CDATA[behavior]]></kwd>
<kwd lng="en"><![CDATA[behavioral sciences]]></kwd>
</kwd-group>
</article-meta>
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</name>
</person-group>
<article-title xml:lang=""><![CDATA[EAST: Cuatro maneras simples de aplicar las ciencias del comportamiento]]></article-title>
<source><![CDATA[The Behavioural Insights Team]]></source>
<year>2014</year>
<publisher-loc><![CDATA[Londres ]]></publisher-loc>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
