<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1029-3019</journal-id>
<journal-title><![CDATA[MEDISAN]]></journal-title>
<abbrev-journal-title><![CDATA[MEDISAN]]></abbrev-journal-title>
<issn>1029-3019</issn>
<publisher>
<publisher-name><![CDATA[Centro Provincial de Información de Ciencias Médicas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1029-30192021000300797</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Alfabetización en salud y estrategias de cambio conductual para el enfrentamiento a la COVID -19]]></article-title>
<article-title xml:lang="en"><![CDATA[Health literacy and strategies of behavioral change for the COVID - 19 confrontation]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bonal Ruiz]]></surname>
<given-names><![CDATA[Rolando]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Leyva Caballero]]></surname>
<given-names><![CDATA[Raúl]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rodríguez Espinosa]]></surname>
<given-names><![CDATA[Ana Hortensia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Unidad Provincial de Promoción de Salud y Prevención de Enfermedades  ]]></institution>
<addr-line><![CDATA[Santiago de Cuba ]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<volume>25</volume>
<numero>3</numero>
<fpage>797</fpage>
<lpage>811</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S1029-30192021000300797&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S1029-30192021000300797&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S1029-30192021000300797&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Para reducir la transmisión del coronavirus, no bastan solo las intervenciones ambientales, sociales y sistémicas, sino es importante actuar sobre el comportamiento de los individuos, factor que favorece la transmisión. Resulta necesario el empleo de mecanismos efectivos de información, educación y comunicación, basados en la alfabetización en salud de forma crítica y con principios básicos de cambios de conducta. Estos enfoques, no aplicados usualmente, van más allá de la simple información y educación sanitarias, pues deben ser llevados a cabo no solo por profesionales de la salud sino por todas las personas influyentes en la población. Se explica el funcionamiento de los principios del cambio de comportamiento, su aplicación en la etapa de enfrentamiento a la COVID - 19 y se muestran algunos enlaces digitales sobre cómo hacer en la alfabetización en salud.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The environmental, social and systemic interventions are not enough to reduce the transmission of coronavirus, but it is important to act on the individuals behavior, a factor that favors the transmission. The use of effective mechanisms of information, education and communication is necessary, based on health literacy in a critical way and with basic principles of behavior changes. These approaches, not usually implemented, go beyond the simple information and health education, because they should be carried out not only by health professionals but also by all the influential people in the population. The functioning of the behavior change principles and their implementation in the COVID - 19 confrontation stage are explained and some digital links on how to proceed in health literacy are shown.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[alfabetización en salud]]></kwd>
<kwd lng="es"><![CDATA[cambio conductual]]></kwd>
<kwd lng="es"><![CDATA[coronavirus]]></kwd>
<kwd lng="es"><![CDATA[COVID -19]]></kwd>
<kwd lng="en"><![CDATA[health literacy]]></kwd>
<kwd lng="en"><![CDATA[behavioral change]]></kwd>
<kwd lng="en"><![CDATA[COVID -19]]></kwd>
</kwd-group>
</article-meta>
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