<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1990-8644</journal-id>
<journal-title><![CDATA[Conrado]]></journal-title>
<abbrev-journal-title><![CDATA[Conrado]]></abbrev-journal-title>
<issn>1990-8644</issn>
<publisher>
<publisher-name><![CDATA[Editorial Universo Sur]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1990-86442020000600267</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Teaching human behaviour with the case of manipulative impact of media resources on an audience under pandemic conditions]]></article-title>
<article-title xml:lang="es"><![CDATA[Enseñar el comportamiento humano con el caso de impacto manipulativo de los recursos mediáticos en una audiencia en condiciones pandémicas]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Garifullin]]></surname>
<given-names><![CDATA[Vasil Zagitovich]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Kazan Federal University  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Russian Federation</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<volume>16</volume>
<numero>77</numero>
<fpage>267</fpage>
<lpage>271</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S1990-86442020000600267&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S1990-86442020000600267&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S1990-86442020000600267&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This paper examines the teaching method of analysing human response with the case of the technologies of origin of fake news in the Internet space and the methods of its dissemination in the media in pandemic conditions by the example of the regional media activities in the Republic of Tatarstan, being the constituent entity of the Russian Federation which is one of the most saturated with media resources. Today interest in the problem of manipulative influence of media resources on their audience is growing more and more. It is the media field that is capable of shaping the basic news agenda, cutting off &#8220;inconvenient&#8221; information, and disseminating opinions supported by an &#8220;all-knowing expert&#8221;. Purposeful informational influence leads to the fact that a person easily perceives new ideas and considers suggested opinions as his/her own thoughts. The main purpose of manipulation is skilfully hidden; it should not be discovered even if the attempts at manipulation are exposed. In today's difficult situation, when a pandemic is taking place in the world, various sources of information are engaged in spreading false news that can become dangerous for part of society. Such information appears more and more often against the background of general panic; and people pay attention to it, because the main topic of such news is health and death.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Este artículo examina el método de enseñanza de analizar la respuesta humana con el caso de las tecnologías de origen de las noticias falsas en el espacio de Internet y los métodos de su difusión en los medios en condiciones de pandemia a través del ejemplo de las actividades mediáticas regionales en la República de Tartaristán, siendo la entidad constituyente de la Federación de Rusia, que es una de las más saturadas de recursos mediáticos. En la actualidad, el interés por el problema de la influencia manipuladora de los recursos de los medios sobre su audiencia está creciendo cada vez más. Es el campo de los medios de comunicación el que es capaz de dar forma a la agenda informativa básica, cortar información &#8220;inconveniente&#8221; y difundir opiniones respaldadas por un &#8220;experto omnisciente&#8221;. La influencia informativa intencionada conduce al hecho de que una persona percibe fácilmente nuevas ideas y considera las opiniones sugeridas como sus propios pensamientos. El objetivo principal de la manipulación se oculta hábilmente; no debe descubrirse incluso si se exponen los intentos de manipulación. En la difícil situación actual, cuando se está produciendo una pandemia en el mundo, diversas fuentes de información se dedican a difundir noticias falsas que pueden volverse peligrosas para parte de la sociedad. Esta información aparece cada vez más a menudo en un contexto de pánico generalizado; y la gente le presta atención, porque el tema principal de tales noticias es la salud y la muerte.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Manipulation]]></kwd>
<kwd lng="en"><![CDATA[teaching the media resource]]></kwd>
<kwd lng="en"><![CDATA[impact]]></kwd>
<kwd lng="en"><![CDATA[audience]]></kwd>
<kwd lng="en"><![CDATA[social networks]]></kwd>
<kwd lng="es"><![CDATA[Manipulación]]></kwd>
<kwd lng="es"><![CDATA[enseñanza del recurso mediático]]></kwd>
<kwd lng="es"><![CDATA[impacto]]></kwd>
<kwd lng="es"><![CDATA[audiencia]]></kwd>
<kwd lng="es"><![CDATA[redes sociales]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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