<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1990-8644</journal-id>
<journal-title><![CDATA[Conrado]]></journal-title>
<abbrev-journal-title><![CDATA[Conrado]]></abbrev-journal-title>
<issn>1990-8644</issn>
<publisher>
<publisher-name><![CDATA[Editorial Universo Sur]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1990-86442021000600161</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Evaluación del impacto del comercio informal mediante modelos mentales obtenido de estudiantes universitarios]]></article-title>
<article-title xml:lang="en"><![CDATA[Assessment of the impact of informal trade through mental models obtained from university students]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Espinoza Lastra]]></surname>
<given-names><![CDATA[Oscar]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ramírez Rodríguez]]></surname>
<given-names><![CDATA[Beatriz]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Álvarez Hernández]]></surname>
<given-names><![CDATA[Sary]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cuaran Guerrero]]></surname>
<given-names><![CDATA[Mireya]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Regional Autónoma de Los Andes  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<volume>17</volume>
<numero>83</numero>
<fpage>161</fpage>
<lpage>166</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S1990-86442021000600161&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S1990-86442021000600161&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S1990-86442021000600161&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El comercio informal representa una actividad donde personas de diversas procedencias, ofertan productos y servicios, compitiendo de manera directa con los ciudadanos que realizan ofertas similares, pero en cumplimiento con los parámetros de legalidad que un negocio exige. Sin embargo, cuantificar el impacto del comercio informal garantiza una herramienta para medir la satisfacción de los ciudadanos. La presente investigación, propone una solución a la problemática planteada a partir del desarrollo de un método para evaluar el impacto del comercio informal mediante técnica multicriterios. La propuesta es aplicada como estudio de caso en el mercado Mariscal de Puyo a partir de lo cual fue posible cuantificar el impacto del comercio informal. La obtención de modelo mentales mediante mapas cognitivos difusos presenta numerosas ventajas como puede ser su posterior uso en la docencia.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Informal commerce represents an activity where people of diverse origins offer products and services, competing directly with citizens who make similar offers, but complying with the legal parameters required by a business. However, quantifying the impact of informal trade would guarantee a tool to measure citizen satisfaction. This research proposes a solution to the problem raised from the development of a method to evaluate the impact of informal trade using multi-criteria technique. The proposal is applied as a case study in the Mariscal de Puyo market, from which it was possible to quantify the impact of informal trade. The obtaining of mental models by means of cognitive maps has many advantages, such as their later use in teaching.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Comercio informal]]></kwd>
<kwd lng="es"><![CDATA[método multicriterio]]></kwd>
<kwd lng="es"><![CDATA[mercado Mariscal de Puyo]]></kwd>
<kwd lng="en"><![CDATA[Informal trade]]></kwd>
<kwd lng="en"><![CDATA[multi-critería method]]></kwd>
<kwd lng="en"><![CDATA[Mariscal de Puyo market]]></kwd>
</kwd-group>
</article-meta>
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