<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2218-3620</journal-id>
<journal-title><![CDATA[Revista Universidad y Sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Universidad y Sociedad]]></abbrev-journal-title>
<issn>2218-3620</issn>
<publisher>
<publisher-name><![CDATA[Editorial "Universo Sur"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2218-36202024000100079</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Buenas prácticas ambientales para la sostenibilidad empresarial: un estudio de caso de PYMES en la provincia del Guayas, Ecuador]]></article-title>
<article-title xml:lang="en"><![CDATA[Good environmental practices for business sustainability: a case study of SMEs in the province of Guayas, Ecuador]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Carrasquero Ferrer]]></surname>
<given-names><![CDATA[Sedolfo José]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Tecnológica Empresarial de Guayaquil (UTEG) Dirección de Innovación y Desarrollo ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>02</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>02</month>
<year>2024</year>
</pub-date>
<volume>16</volume>
<numero>1</numero>
<fpage>79</fpage>
<lpage>88</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2218-36202024000100079&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2218-36202024000100079&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2218-36202024000100079&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El objetivo del presente artículo es diagnosticar las buenas prácticas ambientales con la finalidad de analizar la sostenibilidad empresarial en pymes en la provincia del Guayas, Ecuador. La investigación sigue un diseño no experimental, con un enfoque tipo descriptivo y transversal. Las unidades de análisis estuvieron constituidas por 343 pymes de diversos sectores económicos. Se utilizó la encuesta como técnica de recolección de datos, y un cuestionario estructurado, como instrumento. La evaluación realizada reveló que la utilización de aspectos ecológicos para promover servicios o productos generó la puntuación más baja (1,40). Las dimensiones: entrenamiento ambiental y conservación ambiental presentaron ponderaciones menores a 2,00; por lo que prácticas como realización de programas de entrenamiento ambiental e inversión en conservación ambiental no se encuentran consolidadas en los diferentes sectores productivos de las pymes. El diagnóstico realizado mostró la necesidad imperiosa de instruir a los microempresarios en relación con las preocupaciones ambientales actuales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The objective of the research was to diagnose good environmental practices to analyze business sustainability in SMEs in the province of Guayas, Ecuador. The research followed a non-experimental design, with a descriptive and transversal approach. The analysis units were made up of 343 SMEs from the most relevant economic sectors in the city. The survey was used as a data collection technique, and the questionnaire as an instrument. The evaluation carried out revealed that the use of ecological aspects to promote your service or product generated the lowest score (1.40). The dimensions: Environmental training and environmental conservation presented weights less than 2.00; Therefore, practices such as carrying out environmental training programs and investing in environmental conservation are not consolidated in the different sectors of the city. The diagnosis carried out showed the urgent need to educate microentrepreneurs in relation to environmental concerns.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Desarrollo de buenas prácticas ecológicas]]></kwd>
<kwd lng="es"><![CDATA[Economía verde]]></kwd>
<kwd lng="es"><![CDATA[Guayaquil]]></kwd>
<kwd lng="es"><![CDATA[Pymes]]></kwd>
<kwd lng="es"><![CDATA[Sostenibilidad]]></kwd>
<kwd lng="en"><![CDATA[Development of good ecological practices]]></kwd>
<kwd lng="en"><![CDATA[Guayaquil]]></kwd>
<kwd lng="en"><![CDATA[Green economy]]></kwd>
<kwd lng="en"><![CDATA[SMEs]]></kwd>
<kwd lng="en"><![CDATA[Business sustainability]]></kwd>
</kwd-group>
</article-meta>
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</person-group>
<source><![CDATA[Relationship Between Institutional pressures, Green Supply Chain Management Practices and Business performance: An empirical Research On Automobile industry]]></source>
<year>2020</year>
<conf-name><![CDATA[ ThirteenthInternational Conference on Management Science and Engineering Management]]></conf-name>
<conf-loc> </conf-loc>
<page-range>430-49</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
